Digital Marketing Manager (Blockcha...

Responsibilities:

Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, social and search

Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time

Own website and landing page development and optimisation

Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs

Brainstorm with regards to creating new and creative growth strategies for the company

Identify trends and insights, and optimise spend and performance based on the insights

Evaluate emerging technologies and provide thought leadership/perspective for adoption

Requirements:

3 years experience in demand generation and media planning

4+ years integrated marketing

B2C marketing experience

Experience with marketing automation (Pardot or Hubspot), CRM, CMS, Search and Display, Paid Social and analytics platforms

Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives

Outstanding communication and negotiation abilities with excellent organisational skills and exceptional problem-solving skills

Must have strong analytical skills coupled with a "data-driven" thinking mentality

Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading

Bachelor’s degree in Marketing or related field

Potential skills:

Cryptocurrency or blockchain marketing a plus

Financial services or FinTech experience

Experience with website and landing page best practices, including SEO, UX, and testing/optimisation methodologies to maximise conversions

Remuneration and benefits:

Competitive and appealing compensation and time off paid package

Generous medical benefits coverage

401K

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Cryptorecruit is the world’s leading specialist recruiter for the blockchain/cryptocurrency industry. We recruit positions from CEO, CTO, Project Managers, Solidity Developers, Frontend and Backend Blockchain Developers to Marketing/Sales and Customer Service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.