Digital Marketing Officer

State Development, Infrastructure, Local Government and Planning (Organisation site )
Strategic Communication; Strategy Insights and Advisory; Brisbane City

As our Digital Marketing Officer, you will contribute to the Strategic Communication team by leveraging digital platforms and technologies to advance the department's objectives and enhance its engagement efforts. You will craft and implement digital marketing strategies tailored to the department's initiatives, using channels such as blog writing, email marketing, search engines and the department's website.

The Strategic Communications branch is part of the Strategic, Insight and Advisory Division. The branch takes a strategic, whole-of-department view of communication, managing the department's reputation and providing context and consistency to all communication messaging. The branch focuses on a few key areas: strategic communication; media; online, social media and digital strategy; marketing and creative; and internal communication.

For this role, we are looking for someone who can:

• Create and curate engaging content for the department's digital channels including blogs, email marketing and supporting design assets.
• Develop and implement digital marketing strategies and plans to promote the departmental programs, initiatives, and services.
• Support with the publication of other digital content including website and social media.
• Liaise with and provide advice to communication officers and other internal clients on the design and production of materials to suit the department's communication needs, ensuring a strategic alignment between client needs and department objectives.
• Coordinate projects and requests from conception to completion and briefing internal clients on process and progress.
• Operate industry standard software and systems in support of content and asset creation, web publishing, social media management, monitoring, and insights/evaluation.
• Apply and manage department corporate identity standards across all digital and visual outputs.
• Actively engaging in a team environment and positive culture, by demonstrating our core values, celebrating success, and committing to continued learning and development.

Applications to remain current for 12 months.

Further information

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity .

Please ensure you download all attachments and follow the instructions on how to apply.

Documents

Before applying for this vacancy please ensure you read the documents below.

• Keyword
  Please use * for wildcard searches.
• Search exact phrase
  Check to search for the exact phrase. Uncheck to return jobs that contain any of the keywords.
• Location
  Hold down the control (Ctrl) button and use your computer mouse to select multiple options
• Occupational group
  Hold down the control (Ctrl) button and use your computer mouse to select multiple options

Salary (yearly) Leave blank if you are searching for casual jobs

• Minimum
• Maximum

Total Remuneration Only used for Senior Medical or Executive positions

Smart Jobs and careers is scheduled to be offline for planned maintenance from 6:00 AM to 10:00 AM (AEST) on Saturday 22 June 2024.

Inclusion and diversity

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity , including making any reasonable adjustments to support you through the recruitment process.

#J-18808-Ljbffr