Digital Marketing Producer

Digital Marketing Producer

• Values-driven Organisation
• Excellent Employee Benefits
• Flexible Working Arrangements

About the Asylum Seeker Resource Centre 
Founded in 2001, the Asylum Seeker Resource Centre (ASRC) is Australia’s largest human rights organisation providing support to people seeking asylum. We are an independent not-for-profit organisation whose programs support and empower people seeking asylum to maximise their own physical, mental and social well being. We champion the rights of people seeking asylum and mobilise a community of compassion to create lasting social and policy change.  We are a value-driven organisation that strives to be part of a change movement that supports people seeking asylum by providing critical services such as assistance with accommodation, food provisions, casework and legal services.  The ASRC movement is proudly supported by a community of committed volunteers and supporters who embrace the organisation’s vision that  people seeking asylum can live safely, sustainably, independently and equally . Our Values 
The human rights of people seeking asylum and refugees are at the foundation of all we do and the workforce makes it happen, doing the work to bring the vision and purpose to life. 
Our organisational values are:

• Welcoming
• Authentic
• Courageous
• Collaborative 

About The Role 
The Digital Marketing Producer is a key role of the Brand & Marketing Team, responsible for managing and overseeing the organisation's digital presence, including paid digital advertising, SEO, SEM, and web user experience. This role is vital for ensuring clear communication with various ASRC audiences, enhancing brand awareness, meeting financial goals through digital fundraising, and supporting systemic change for people seeking asylum. This is a full-time role with a 12-month fixed-term contract for maternity leave cover. About You  
In addition to your qualification in tertiary qualifications in Marketing, Communications or similar relevant experience working in digital marketing, the successful candidate will also possess the following attributes, skills and experience

• Tertiary qualification in marketing, communications, business, IT or other related discipline.
• Extensive, demonstrated experience in digital/online marketing and digital fundraising with expertise in running successful digital campaigns. 
• Significant experience working with GA4, Google Tag Manager, Google Suite, Meta Pixels.
• Strong understanding and experience in Google Analytics tracking and reporting (Goals, eCommerce, Events, Campaigns).
• Demonstrated experience working with Meta Ads Manager with experience in cost-per-conversion and lead-generation campaigns.
• Demonstrated experience working on CMS platforms, preferably, WordPress. Squarespace and Shopify knowledge is highly desirable.
• Significant experience working with marketing automation and customer journey mapping.
• Knowledge in SEO, including website auditing, keyword planning and understanding of SEO best practices. 
• Excellent written and verbal communication skills, especially storytelling and copyright.
• An understanding of or experience working in culturally diverse work environments.

Lived experience of seeking asylum in Australia is highly desirable. Knowledge of policy and issues impacting on people seeking asylum in Australia as well as previous experience working within a not-for-profit environment, would also be advantageous. Employee Benefits  
Joining the ASRC means being a part of the largest human rights organisation in Australia, supporting refugees and people seeking asylum. We recognise and appreciate our incredible staff for their contribution, dedication and passion to support and empower people seeking asylum by providing the following conditions above the relevant modern award:

• Flexible Working Arrangements, including the ability to work remotely
• Annual Leave Loading of 17.5%
• Additional discretionary leave provisions including:
• Leave due to Cultural or Religiously Significant Events
• Aboriginal or Torres Strait Islander Leave
• Leave for Staff Seeking Asylum
• Gender Affirmation Leave
• Free onsite car and bicycle parking
• Salary packaging (up to $15,900 per year tax free)
• Entertainment Packaging (up to $2,650 per year tax free)
• Discounts via HR systems provider at grocery and retail outlets
• Close proximity to public transport (100 metres from Footscray station and buses)

Position Description 
Please find the Position Description here to address the Selection Criteria:  Application Process  Only applications that include a CV and cover letter addressing the Selection Criteria, will be considered. Applications close 11:59pm Friday, 28th June 2024 All offers of employment are subject to a satisfactory Criminal History Check, and provision of a valid Working with Children Check prior to commencement.