Digital Marketing Specialist

The Marion’s Kitchen Group is looking for an exceptional Digital Marketing Specialist with a proven track record of driving successful digital marketing campaigns.

This role is crucial in overseeing and managing our paid media efforts to boost online sales and digital presence. You will be responsible for developing and implementing strategies to grow our online traffic and profitability through effective paid media campaigns. There is also opportunity scope for this role to grow into a broader marketing position.

MK Group brands include Marion’s Kitchen (food & media), Oriana Press (publishing), MAKO (performance cookware), Asoke (homewares), and online retailer CookDineHost. Our company is a unique blend of media publisher, food & lifestyle product company, and vertically integrated retailer.

You’ll be joining a team that is talented, fun, hardworking, and creative. We love what we do, we strive to be the best, and we want to have a whole lot of fun while doing it.

Our culture is the reason why people love working with us and choose to stay. We’re a place that puts people first. We help each other reach our goals and make sure we enjoy the ride.

Position Description:

• Develop and execute the company's paid media strategy to increase revenue and profitability.
• Manage and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, Tiktok etc.).
• Analyze and report on campaign performance and make data-driven decisions.
• Collaborate with the ecommerce and digital marketing team to ensure alignment with overall marketing strategies.
• Stay updated with industry trends and best practices in paid media.
• Monitor and manage advertising budgets.
• Develop and test new ad formats and strategies.
• Oversee A/B testing and conversion rate optimization efforts.
• Ensure compliance with industry regulations and standards.

Requirements:

• Proven success in managing paid media campaigns.
• Strong understanding of digital advertising platforms and technologies.
• Excellent analytical and problem-solving skills.
• Ability to interpret data and make informed business decisions.
• Strong communication and collaboration skills.
• Experience with budget management.
• Knowledge of industry regulations and standards.

Salary Package & Company Details:

• Full-time position.
• Friendly, creative, and collaborative working environment based in our Melbourne office.
• Salary negotiable depending on the candidate's experience.

We’re passionate about what we do and are looking for a like-minded team member. If this sounds like the right company for you, please get in touch; we would love to hear from you.