Digital Media Specialist

About Us

At Integral Diagnostics (IDX), we're committed to making healthcare better - one patient at a time. As a leading provider of diagnostic imaging services across Australia and New Zealand, we support more than 2,700 team members across 150+ locations. Listed on the ASX-300, IDX is driven by innovation, collaboration and excellence in patient care.

About the Role
Reporting to the Group Marketing and Communications Manager (GMCM), you will play a key role in enhancing patient and referrer engagement through innovative digital strategies and optimisation of digital platforms.

Key responsibilities include:

• Developing and optimising digital media initiatives to increase patient and referrer engagement
• Driving marketing synergies to strengthen brand visibility and share of voice across all markets
• Supporting the GMCM in the creation and delivery of impactful digital communications
• Collaborating with State Marketing teams to identify opportunities and execute marketing strategies aligned with corporate brand objectives
• Managing and optimising SEO, Meta and Google AdWords campaigns
• Continuously improving digital platform performance and social media engagement

About You
You’re a proactive and creative digital marketing professional who enjoys working collaboratively and delivering measurable results.

We’re looking for someone with:

• Approximately 3+ years’ experience in digital marketing (healthcare and radiology experience highly regarded)
• Relevant tertiary qualifications in marketing, communications, or a related discipline
• Experience in website management, graphic design, and digital content creation
• Strong understanding of strategic marketing principles, including market segmentation and targeting
• Hands-on experience with digital marketing tools and platforms, including app development, Meta, Google AdWords, SEO, and social media

What We Offer

• Competitive remuneration
• Approximately 30 hours per week
• Flexible, hybrid working arrangements (combining office and work-from-home)
• A collaborative and supportive team environment
• The opportunity to make a real impact in a growing healthcare organisation

Why You'll Love Working at IDX

• Strong Team Culture: Be part of a supportive, inclusive and collaborative workplace
• Expert Leaders: Learn from experienced senior leaders who value partnership and trust
• Career Development: Access genuine career progression opportunities across the IDX Group
• Recognition & Rewards: Staff recognition programs and awards
• Corporate Benefits: Reduced or free diagnostic imaging services for employees
• Fitness Passport: Access 1,000+ fitness locations nationwide
• Employee Benefits: Paid parental leave, discounted health insurance, employee assistance programs, and discounts across hundreds of retailers

If you’re passionate about digital marketing and want to be part of a purpose driven organisation, we’d love to hear from you.

Integral Diagnostics (IDX Group) supports a multicultural and diversity workplace. We encourage Aboriginal and Torres Strait Islander Australians with relevant skills and experience to apply.

Building a healthier world, by delivering the best health outcomes one patient at a time.