Digital Performance Coordinator

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other.

Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia

About You

You are a curious, analytical and proactive digital marketer who enjoys turning data into actionable insights. You thrive in a collaborative environment and are eager to learn and grow your digital performance expertise. 

To be successful, you'll bring: 

• A degree in Marketing, Communications or a related discipline 

• Around 1+ years' experience in a digital marketing or digital media role 

• An understanding of digital performance metrics 

• Experience with Meta, Google Ads and Google Analytics is advantageous 

• Strong analytical and reporting skills with exceptional attention to detail 

• Excellent organisational and time management abilities 

• A collaborative approach and strong communication skills  

• Outstanding interpersonal skills with the ability to build and establish relationships with both internal stakeholders and external partnerships 

• Strong understanding of brand, with the ability to champion and uphold guidelines consistently across digital channels 

• A passion for learning, innovation and delivering data-driven insights that drive results across each individual and unique brand 

About The Role

Based in our Adelaide CBD office and reporting to the Digital Performance Manager, the Digital Performance Coordinator plays a key role in supporting the performance of Journey Beyond's diverse portfolio of tourism brands. 

Working within the Group Marketing & Communications team, you'll assist in planning, implementing and optimising paid social, paid search and digital campaigns while contributing to broader digital marketing initiatives across the business. 

This is an excellent opportunity for a digitally savvy marketer looking to develop their skills across the suite of Journey Beyond brands, campaigns and channels in a fast-paced and collaborative environment. 

Key responsibilities will include:

• Assist in developing engaging content for digital performance channels 
• Contribute to briefing and building digital campaigns across Google Ads, Meta Ads, YouTube, Display Programmatic and other relevant performance platforms 
• Support the development of an integrated customer lifecycle journey across all digital performance channels 
• Assist with targeting, bidding, budgeting, and creative testing to maximise digital performance 
• Collaborate with internal stakeholders on ad copy, visuals, and landing page design to improve engagement and conversion   
• Monitor campaign performance using Meta Ads, Google Analytics and Google Ads reporting.  
• Provide weekly and monthly reporting with insights, trends 
• Conduct A/B testing and implement data-driven recommendations 
• Website & project support when required, to support the wider Digital & UX team 

What We Offer

• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Policy
• Employee Referral Policy
• Parental Leave program
• Purchased Leave policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Flexible working environment

How to Apply

If you're passionate about digital marketing, enjoy working with data and are excited by the opportunity to contribute to Australia's leading experiential tourism business, we'd love to hear from you. 

Apply now. Join us!

Successful candidates are required to provide a current National Police Clearance.

A pre-employment medical may be required as part of the recruitment process.