Director Media (Regional & Road Safety

You understand when the issues are complex and the spotlight is on, clear direction matters. 

You can lead a media portfolio with extraordinary breadth, spanning regional NSW, road safety, major infrastructure, policy and some of Transport’s most high-profile issues.

In this role you’ll

• Be a senior leader within the Communications Branch within our People Communications and Workplaces division of Transport for NSW

• Set the strategic direction for how Transport approaches media across a diverse and highly visible regional and road safety portfolio, setting strategy and direction.

• Lead a strong proactive media agenda, identifying compelling opportunities to showcase Transport’s work, people and projects for communities across NSW.

• Stay ahead of emerging and high-profile issues, monitoring public debate and providing clear strategic advice that protects Transport’s reputation and enables timely, confident responses.

• Be a trusted voice, providing clear and compelling advice to the transport executive and senior executives.

• Build trusted working relationships with Ministers’ offices, providing sound advice and supporting a coordinated approach to sensitive and high-profile / priority matters.

• Develop strong relationships with journalists and state-wide, national and industry media, confidently navigating a diverse range of media interests and issues.

• Lead a team with trust and clarity, empowering experienced media professionals while remaining close enough to the issues to guide critical decisions.

This is a permanent Senior Service Executive (TSSE) (1A) role. Please see the role description and Information Pack for more information.

About you

You thrive where media, government and public interest intersect. An experienced media leader, you will bring exceptional judgement, political awareness and the confidence to navigate high-profile issues, scrutiny and competing priorities.

You’re equally comfortable building rapport with Ministers’ offices and senior executives as you are engaging with journalists, media organisations and industry stakeholders. You can cut through complexity quickly, anticipate broader implications and provide clear, considered communications advice.

You’re a passionate, collaborative and empowering leader who sets clear direction, challenges thinking and trusts experienced people to deliver. Calm under pressure, politically aware and comfortable with scrutiny, you bring the judgement and confidence to lead in a complex media environment.

Experience working within a government media team will be highly regarded, along with relevant tertiary qualifications and/or extensive senior industry experience in media, communications or public relations.

If you’re ready to lead from the front and shape the media narrative on issues that matter across NSW, this is your opportunity!

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Join us

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.