Dotdigital Consultant

Role Overview

Our client is seeking an experienced Dotdigital Consultant to lead the end -to -end design, implementation, integration, and optimisation of customer journeys across email, SMS, and omnichannel touchpoints.

This role will combine strategic consulting, functional solution design, technical integration oversight, and quality validation to ensure a scalable, high -performing marketing automation ecosystem.

The consultant will work closely with marketing, CRM, digital, retail operations, IT teams, and external partners to deliver a fully integrated and optimised Dotdigital solution.

Key Responsibilities

1. Solution Design & Strategy

• Lead end -to -end design of Dotdigital customer journeys across email, SMS, and omnichannel channels
  

• Map current -state processes and define future -state automated workflows
  

• Provide strategic guidance on:
  

  • Segmentation frameworks
    

  • Lifecycle marketing strategy
    

  • Automation logic
    

  • Personalisation approach
    

• Translate business requirements into scalable Dotdigital configurations
  

• Recommend best practices aligned to Dotdigital capabilities and industry standards
  

2. Integration & Data Architecture

• Analyse and define integrations between Dotdigital and existing systems including:
  

  • Infinity POS
    

  • Shopify
    

  • Okendo
    

  • Wishlist
    

  • Searchspring
    

  • Gorgias
    

• Define:
  

  • Data flows
    

  • Field mappings
    

  • API requirements
    

  • Event triggers
    

  • Edge case handling
    

• Ensure accurate syncing of:
  

  • Customer attributes
    

  • Orders & transactions
    

  • Reviews
    

  • Wishlists
    

  • Support interactions
    

• Work with technical teams to oversee integration implementation
  

3. Configuration & Implementation Oversight

• Oversee configuration of:
  

  • Automated journeys
    

  • Triggers and filters
    

  • Segmentation rules
    

  • Dynamic content
    

  • Personalisation tokens
    

  • Voucher and offer logic
    

• Ensure correct setup of cross -channel orchestration
  

• Validate automation logic aligns with defined business rules
  

4. Testing & Quality Assurance

• Develop and execute test plans covering:
  

  • Journey triggers
    

  • Segmentation logic
    

  • Data sync accuracy
    

  • Event sequencing
    

  • Dynamic content rendering
    

  • Transactional communications
    

• Perform end -to -end testing across systems
  

• Validate API integrations and data accuracy
  

• Log and track defects, ensuring traceability back to requirements
  

• Support UAT and go -live readiness
  

5. Stakeholder Engagement

• Facilitate workshops across marketing, digital, retail operations, and IT
  

• Provide clear documentation including:
  

  • Functional specifications
    

  • Process flows
    

  • Journey logic
    

  • Acceptance criteria
    

• Act as the primary point of contact for Dotdigital best practice guidance
  

• Ensure alignment across business and technical teams
  

Requirements

Required Skills & Experience

• Strong hands -on experience with Dotdigital (Journeys, segmentation, automation, integrations)
  

• Experience designing and implementing omnichannel marketing automation solutions
  

• Proven background in eCommerce and retail technology ecosystems
  

• Strong understanding of customer lifecycle marketing
  

• Experience working with APIs, event -driven integrations, and data flows
  

• Ability to move between strategic consulting and technical detail
  

• Experience supporting full lifecycle delivery from discovery to go -live
  

Nice to Have

• Shopify ecosystem experience
  

• Retail POS integration exposure
  

• Basic SQL or data validation experience
  

• Experience working in Agile environments
  

Engagement Outcome

The Dotdigital Consultant will deliver: