eCommerce Lead

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs


• Thrive your way with flexible work options


• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With trusted brands like IGA, Foodland and Campbells, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

This is a senior role at the core of our digital growth strategy.  As eCommerce Lead, you’ll own the customer value proposition, set the product vision, and lead growth through smart prioritisation, experimentation and personalisation—turning strategy into measurable commercial outcomes.

What you’ll do 

• Own the eCommerce proposition and growth agenda, shaping compelling shopper experiences across key missions while balancing customer value and commercial returns.


• Set the product strategy and roadmap, making clear calls on priorities, investment and sequencing to focus teams on the highest‑impact initiatives.


• Drive growth through optimisation, experimentation and personalisation, lifting conversion across the full funnel in partnership with Data & AI.


• Lead commercial and stakeholder outcomes, integrating loyalty and last‑mile experience while influencing senior leaders through data‑led insight and storytelling.

What you’ll bring

• Deep eCommerce product and growth expertise, with strong mastery of conversion optimisation, experimentation and personalisation.


• Commercially sharp and customer‑led, able to balance experience, revenue, margin and promotional levers.


• Strategic thinker with execution grit, turning insight and data into clear priorities and results.


• Influential, confident communicator, capable of aligning diverse teams and senior stakeholders around outcomes.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support. 

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

Please note: This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

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