E-commerce Strategist EOI

The E-commerce Strategist at DotCollective acts as the bridge between marketing, e-commerce technology, customer experience, and business strategy.

They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals.

This role elevates clients beyond “just a website build” by turning DotCollective’s design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of openness, collaboration, no hierarchy, and shared ownership.

Core Responsibilities

E-commerce Strategy & Roadmapping

• Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity.
• Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities.
• Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty.
• Benchmark performance using Shopify, GA, industry standards, and market trends.

Performance, Analytics & Insights

• Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution.
• Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment.
• Create insight decks, recommendations and prioritised action lists for clients and internal teams.
• Pull, cleanse and analyse data from a variety of different sources.
• Lead experimentation through A/B testing frameworks and ongoing optimisation loops.
• Manage qualitative and quantitative research projects on an ad hoc basis as required.

SEO & Organic Performance (Migration & Governance Focus)

• Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity.
• Lead SEO migration planning, including:
• URL and information architecture reviews
• Redirect strategy and mapping (old → new)
• Content and metadata alignment during replatforming
• Ensure Shopify themes, templates, and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness).
• Conduct post-launch SEO health checks and reporting, identifying:
• Organic traffic movement
• Indexing and crawl issues
• Redirect integrity and errors
• Structural or performance-related risks
• Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps.

CX & UX Performance Optimisation

• Improve onsite customer journeys across the full funnel (homepage → PLP → PDP → cart → checkout).
• Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows.
• Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics.
• Champion frictionless, accessible, and brand-aligned experiences at every touchpoint.

Shopify Platform & Martech Integration

• Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency.
• Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes.
• Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows.
• Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities.

Collaboration, Delivery & Client Partnership

• Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution.
• Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment.
• Present insights and strategy recommendations to stakeholders with confidence and clarity.
• Assist with productising key service offerings
• Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership.

What You’ll Bring

Strategic & Analytical

• Strong ability to interpret data and translate insight into strategy.
• Ability to identify patterns, commercial opportunities, and customer pain points.

E-commerce Expertise

• Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility.
• Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations.

Marketing Knowledge

• SEO (technical + content), SEM, paid social, email, retention, CRO.
• Understanding of attribution, PPC fundamentals, and omnichannel strategies.

CX & UX Mindset

• User-centric thinker with ability to simplify complexity.
• Familiar with UX flows, IA, wireframes and experimentation.

Tools & Platforms

• Shopify Admin + Analytics
• Google Analytics 4
• Search Console, Screaming Frog, SEO tools
• Klaviyo or other ESPs
• Heatmap/session tools (Hotjar, Clarity)
• A/B testing platforms

Collaboration & Communication

• Strong presenter, facilitator, and storyteller.
• Ability to lead cross-functional teams and influence decisions without hierarchy.

Working Model

• Full-time, permanent role within a dedicated squad
• Hybrid / remote-first with in-person collaboration as required

Why work with us?

• Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most.
• Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team.
• Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges.