Field Marketing Lead, APAC, Korn Ferry Digital.

Company : Korn Ferry

Job Type : Full Time

Null, Null

Number of Applicants

:

000+

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Job Description - Field Marketing Lead, APAC, Korn Ferry Digital.

Job description

THE ROLE

Develop and execute marketing programs to support sales goals for Korn Ferry Digital’s solutions and services.

Partner with commercial teams to identify and prioritize target accounts and execute marketing plans for those accounts.

Plan and execute field marketing events, including seminars, trade shows, webinars, executive roundtables, and other demand generation activities.

Manage event logistics, including booth design and production, collateral development, shipping, and on-site execution.

Collaborate with internal and external teams to create and deliver high-quality content, including whitepapers, case studies, and presentations.

Analyze and report on the effectiveness of marketing campaigns, including lead generation, pipeline contribution, and ROI.

Work with the digital marketing team to integrate field marketing programs with digital campaigns, including email, social media, and webinars.

Maintain a thorough understanding of the Korn Ferry Digital portfolio, competitive landscape, and industry trends.

Support the development of sales tools and enablement materials, including presentations, playbooks, and battlecards.

REQUIREMENTS:

Bachelor's degree in marketing, business, or a related field.

3+ years of experience in B2B marketing, with a focus on field marketing.

Experience executing marketing programs that support sales goals.

Excellent project management skills, with the ability to manage multiple projects simultaneously.

Strong written and verbal communication skills, with the ability to create compelling content.

Familiarity with marketing automation tools and CRM systems, preferably Salesforce.

Experience managing events, including trade shows, seminars, and webinars.

Strong analytical skills, with the ability to analyze data and report on campaign effectiveness.

Ability to work collaboratively across teams and functions, including sales, channel, and digital marketing.

Internal Mobility at Korn Ferry

If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position.

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