Field Marketing Manager

Job description

What makes Cognizant a unique place to work? The combination of rapid growth and an international and innovative environment! This is creating many opportunities for people like YOU — people with an entrepreneurial spirit who want to make a difference in this world.

At Cognizant, together with your colleagues from all around the world, you will collaborate on creating solutions for the world's leading companies and help them become more flexible, more innovative, and successful. Moreover, this is your chance to be part of the success story.

Position Summary:

Senior Marketing Manager with a modern digital first skill set to plan, execute and deliver marketing programs from brand to demand with a vertical industry orientation. Responsible for building and executing end to end multi-faceted marketing programs, and collaborating with the business to define and drive a strategic marketing mix that drives sales objectives and builds Cognizant’s brand. Possessing a strong digital marketing background, leveraging martech to build program journeys and play an innovation role in exploring new channels to bring content to market.

Mandatory Skills:

• A proven track record building and executing multi-faceted marketing programs and best practice customer journeys.
• Experience working in growth verticals, developing a marketing strategy for the verticals and driving execution.
• Leadership and professional communication skills.

Roles and Responsibilities:

• Designing and driving execution of end-to-end programs.
• Revising plans as required to respond to changing market and business conditions.
• Be the “voice of the customer”: bring an outside in view to sales and to the development of marketing programs in all business discussions.
• Partnering with media planning team to develop an optimised approach to reach key audiences.
• In conjunction with the campaign planning function: strategize, design and drive execution of end-to-end campaign flow.
• Support lead management and build in appropriate lead capture mechanisms where required.
• Actively monitor all campaign analytics and build appropriate reporting on campaign performance.
• Collaborate with the business, stakeholders, and work across local and regional teams to tweak and curate program plans that align to local ANZ requirements.

Salary Range: $90,000-$115,000

Date of Posting : 12/06/2024

Next Steps:If you feel this opportunity suits you, or Cognizant is the type of organization you would like to join, we want to have a conversation with you! Please apply directly with a complete list of open opportunities with Cognizant, visit is committed to providing Equal Employment Opportunities. Successful candidates will be required to undergo a background check.

About Cognizant:

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Learn how Cognizant helps clients lead with digital at or follow us @Cognizant.

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