Field Marketing Manager - ANZ (4019)

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

Field Marketing

The Field Marketing team at GBG consists of regional marketing professionals across the Americas, EMEA and APAC. Together, the team delivers account-based marketing, event marketing, and in-market programmes to support pipeline growth across each region. Field Marketing plays a key role in executing GBG's go-to-market strategy and driving regional performance.

Field Marketing Manager - ANZ

The Field Marketing Manager ANZ will support the delivery of account-based marketing campaigns and in-person activations across the region. Working closely with the sales team, this role will help execute one-to-one and one-to-few account plans, contribute to buyer research, and support the development of targeted messaging and multi-channel campaigns that drive pipeline and revenue growth.

What you will do

• Partner with sales to build account profiles and identify opportunities across both existing customers and new business
• Support the execution of account-based field campaignsincluding in-person events and targeted outreach
• Help build campaign plans aligned to personas and specific accounts, to drive engagement and pipeline progression
• Contribute to content and campaign briefs, working with internal teams and external partners
• Gather feedback from the ANZ sales team and share insights with marketing to improve campaign performance

Skills we're looking for

• Experience in a B2B marketing role, ideally within a technology environment
• Strong collaboration with sales and customer-facing teams
• Familiarity with ABM platforms such as 6sense (or similar)
• Experience supporting event marketing, including planning and delivery
• Understanding of multi-channel campaigns across digital, ABM, content and events
• A proactive mindset with the ability to generate ideas and optimise performance using data

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to [email protected] and we'll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.