Fractional CFO / Strategic Finance Consultant - Digital Marketing Agency

Company Overview:

Hey there! Are you an Agency-experienced CFO / Strategic Finance leader that's addicted to driving growth and maximising profitability through proven FP&A systems, performance management and strategic business partnering?

Do you have a passion for personal and business growth and looking for an agency that shares your enthusiasm?

If this is you - Look no further! We're an eCommerce Growth Agency with a rich culture and big growth plans for the next 3 years.

We're on the hunt for a Part-time/Fraction CFO / Strategic Finance leader, on an initial contract/project basis, to help us drive profitability improvement and develop the financial roadmap and infrastructure towards our long term goals. The perfect candidate will be open to a potentially transition to a full-time role at the right time, if we feel there is a mutual fit.

*This is a fully-remote or in-house role in our Brisbane/Adelaide Offices. 

We are Australia’s premiere eCommerce Growth Agency working with eCommerce brands across North America and Australia. We're a team of expert eCommerce marketers and creative strategists. In the last five and a half years, we’ve grown from the ground-up to a global presence and team of 100 staff.

Plus, a 4.8 Glassdoor Rating (No forcing or coercing here) and 94% of employees would recommend to a friend (We didn’t tell anyone to say that).

See the enthusiasm for yourself…(from Glassdoor):

• "A Place That Flips Traditional Corporate Culture On It's HEAD!"
• “Everyone who works here is world-class, both in who they are and their industry knowledge. RHD takes hiring very seriously and everyone who walks in through our doors is a self-starter with a thirst for performance. There is not one day where I don't learn something new from my co-workers.”
• “This is the first company I have ever worked for that turns down clients who are not a good fit for their Strategist. They respect our opinion when it comes to client push aways, and onboarding new clients. I should mention, the also have a team that vets potential clients BEFORE they are even presented to Strategists for services.”

Role Purpose:

The primary purpose of this role is to add the Strategic Finance firepower we are currently missing, through an initial project of a revision and implementation of our financial model, cost structure, and forecasting and budgeting systems to drive company performance and decentralise decision making. This role involves working closely with the CEO and Leadership team to understand the business and build strong relationships that guide strategic decision-making and performance improvement.

Key Responsibilities:

Financial Analysis and Optimization:

• Analyze financial data to identify trends, inefficiencies, and opportunities for cost savings.
• Develop and implement strategies to optimize profitability.
• Monitor financial performance and provide actionable insights.

Revenue and Cost Structure Analysis:

• Understand and evaluate the current revenue and cost structure.
• Identify areas for improvement and implement changes.
• Develop financial models to forecast future performance.

Strategic Decision Making:

• Develop strategic decision-making processes with robust financial analysis and for Leadership team and Department heads.
• Provide performance targets aligned with the forecast and model revision, and cost management through budget system implementation.
• Present data in a clear and concise manner to facilitate understanding and decision-making.
• Developing a robust utilization/capacity management system

Stakeholder Engagement and Communication:

• Build strong relationships with key stakeholders within the agency.
• Communicate financial performance and strategic recommendations effectively.
• Engage with team members at all levels to understand operational processes.

Operational Insight and Support:

• Gain a deep understanding of the agency’s operational functions.
• Work closely with operational teams to identify inefficiencies and areas for improvement.
• Support the implementation of operational changes to drive financial performance.

Key Competencies:

Strategic and Analytical Thinking:

• Demonstrated ability to think strategically and analytically.
• Proven experience in financial modeling, forecasting, budgeting, and data analysis.
• Strong problem-solving skills with a focus on driving results.

Communication and Relationship Building:

• Excellent communication skills, both written and verbal.
• Strong ability to develop relationships with the Executive team and Department heads.
• Comfortable engaging with team members on the shop floor to understand operations.

Experience and Expertise:

• Extensive experience within a fast-growing digital agency, ideally a performance marketing agency.
• Experience with mergers and acquisitions is preferable but not essential.
• Strong understanding of financial principles and practices within an agency context.

Guidance and Mentorship:

• Provide guidance and mentorship on how to best build the finance function and departmental team.
• Support the development and growth of the existing finance team.

Minimum Requirements:

Educational Background:

• Bachelor’s degree in Finance, Accounting, Business Administration, or a related field.
• MBA or advanced degree in finance or a related field is preferred.
• Professional certification such as CPA, CA, or equivalent.

Professional Experience:

• At least 5 years of progressive financial leadership experience, preferably within a fast-growing digital agency or performance marketing agency.
• Proven expertise in financial modeling, forecasting, budgeting, and cost structure analysis.
• Direct experience in managing financial operations of a digital marketing agency or similar environment, including revenue management, pricing strategies, and client profitability analysis.
• Experience with M&A processes preferred, including due diligence, integration, and post-merger management.

Technical Skills:

• Proficiency in financial software and tools such as Excel, Power BI, or similar.
• Strong understanding of accounting principles and financial reporting standards.
• Familiarity with ERP systems and financial management software (XERO experience an adavantage)

Benefits:

• Competitive salary based on experience and qualifications.
• Flexible working hours with a remote work option.
• Opportunity to transition to a full-time role based on performance and company needs.
• Professional development and continuous learning opportunities.
• Collaborative and supportive work environment.
• Exposure to a dynamic and growing industry with potential for significant career growth.