G2U Customer Growth

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

• Own and accelerate end-to-end customer demand growth


• Shape, launch and drive new service propositions


• New role to lead an exciting cross-functional growth initiative

Are you a commercially minded growth leader with an entrepreneurial mindset who thrives on building demand, unlocking new customer segments, and delivering impact at scale? This is a unique and brand-new opportunity to shape and grow a high-potential services business within a dynamic retail and digital ecosystem.

This role is responsible for accelerating customer demand for GEEKS2U Services—driving growth across existing offerings while identifying and launching new service opportunities.

You will play a pivotal role in expanding the customer base, improving conversion, and increasing lifetime value through a mix of channel strategy, product innovation, and cross-functional collaboration.

Working across multiple parts of the business—including Product & Technology, Marketing, Digital, Category, Customer Service, and Store Operations—you’ll help embed services into the customer journey both online and in-store.

What You’ll Be Responsible For:

Growth Strategy & Customer Acquisition

Own and deliver the end-to-end customer growth strategy

Service Innovation & Expansion

Design and launch new customer‑driven services

Commercial Partnerships & Channels

Partner with B2B, Category, and Merchandising teams to grow business customer revenue

Customer Experience & Retention

Rebuild and scale lifecycle marketing programs

Store Enablement & Engagement

Build and deliver in‑store education and incentive programs

Cross-Functional Leadership

Lead and influence cross-functional teams to deliver key initiatives

Performance & Insights

Establish and track key demand metrics across acquisition, conversion, retention, and unit economics

About you

You’re a commercially savvy, customer-led growth expert who can move seamlessly between strategy and execution.

You bring:

• 5+ years’ experience in growth, digital, or customer acquisition roles (ideally within fast-paced, tech-enabled environments)


• Strong capability across channel strategy, performance marketing, and funnel optimisation


• A proven ability to drive outcomes through influence and collaboration across diverse stakeholder groups


• A data-driven mindset, using insights and experimentation to deliver continuous improvement


• A bias for action, with the ability to thrive in ambiguity and deliver at pace

Why This Role?

This is a high-impact role where you will:

• Shape the future of a growing service business


• Launch new propositions and customer experiences


• Work across digital, retail, and customer ecosystems


• Directly influence revenue growth and commercial outcomes

If you’re excited by building something new, driving measurable growth, and working across a complex, high-energy environment—we’d love to hear from you.

Our culture

If you’re searching for an organisation that’s truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let’s make bigger things happen – for all of us!  We celebrate our teams’ uniqueness by offering genuine team member benefits to the Officeworks family:

• We’re all about giving you the flexibility you need to keep things balanced to suit your individual needs. 


• Enjoy generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands.


• Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health.


• Our Growing Families Policy supports team members during the exciting and challenging times of expanding their family


• We prioritise safety, mental health and wellbeing, offering access to our Employee Assistance Program (EAP) as well as other ongoing programs


• OurFlexible Public Holidays Policy supports those who observe cultural or religious holidays different from the standard public holidays in Australia


• Take advantage of outstanding learning and development programs to support your career growth


• Explore fantastic career opportunities across the broader Wesfarmers Group.

At Officeworks, we operate best when our team represents the communities we serve.  We proudly commit to providing a safe and supportive work environment for our team.  We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community.