Global Social & Content Lead

About EatClub 

At EatClub, we believe restaurants and bars are the beating heart of every city’s culture. Whether it's discovering a hidden gem, grabbing a late-night takeaway, or meeting friends for a drink, our mission is simple: help the hospitality industry thrive through smart, powerful tech.

Our platform helps over 2 million customers discover top restaurants and access real-time deals that save them up to 50% off the bill. We empower more than 4,000 venues to fill empty tables, increase foot traffic, and maximise revenue.

Recently ranked #11 on the 2025 Deloitte Tech Fast 50! Now is an exciting time to join our team. Initially co-founded by Marco Pierre White and leaders in the food tech scene, we’re now a 150+ person scaleup that’s growing fast and making waves in the industry.

Why You’ll Love Working With Us

• You’ll own and shape EatClub's global social presence
• Real creative authority to define how the brand shows up across markets
• Build from zero → scale globally across Australia, the UK, and beyond
• Work at the intersection of food, culture, and city life content people naturally engage with
• High ownership, fast decisions, and direct impact on growth
• Staff discounts to enjoy through EatClub

The Opportunity

This role exists because EatClub has an extraordinary social opportunity yet to capture. The brand sits at the intersection of food culture, city life, discovery, and value, all topics people naturally share, talk about, and engage with. The right person in this seat will turn that latent energy into a category-defining social presence.

You will own EatClub's global social media strategy and execution across Australia, the UK, and future markets. Your job is to make EatClub famous. You will define the creative vision, build a high-volume content engine, and grow engaged audiences across every major platform. You will work at the pace of culture, turning trends, moments, and city-level stories into content that drives awareness, conversation, and ultimately, new customers into the app. 

This is not a support function or a channel execution role. It is creative leadership with real authority. You will set the standard for how EatClub shows up in the world, partner with internal teams and external creators, and be accountable for building a social presence that compounds over time. If you have a vision for what a dining brand's social can be at its best, and the drive to build it from the ground up, this is a rare and career-defining opportunity.

Key responsibilities:

• Own EatClub's global social media strategy across all major platforms
• Build and lead a high-volume, high-quality social content engine across platforms and formats
• Define and execute a clear creative vision that makes EatClub culturally relevant, distinctive, and shareable
• Drive organic reach, engagement, and virality, with clear accountability to awareness and demand metrics
• Develop and scale a creator and influencer ecosystem, from seeding to long-term partnerships
• Continuously test content formats, hooks, narratives, and distribution strategies to identify scalable winners
• Use data and platform insights to inform creative decisions, doubling down on what performs
• Partner with Growth to integrate paid amplification and performance loops into social
• Collaborate with Product and Lifecycle to align social with key product moments and feature launches
• Build and manage external partners, creators, and production resources to scale output efficiently
• Establish clear social playbooks and systems that can be deployed market-by-market
• Act as a global brand steward, ensuring consistency while adapting to local cultural nuance

What You Bring:

• 6+ years experience in social, content, or creative roles, ideally in consumer tech, marketplaces, or culturally-driven brands
• Proven track record of building or contributing to high-growth, high-engagement social channels
• Strong instincts for culture, trends, and what makes content resonate at scale
• Deep platform expertise across TikTok, Instagram, and emerging channels
• Experience creating content yourself and/or directing creators and production teams
• Data-driven mindset, comfortable using performance metrics to guide creative decisions
• Ability to balance speed and quality, operating at high volume without losing creative edge
• Experience managing agencies, creators, or internal teams
• Strong commercial awareness, understanding how social connects to brand and growth outcomes
• High ownership mindset, bias for action, and comfort operating in ambiguity

Maybe this role is not for you if:

• You see social media as a distribution channel rather than a creative discipline
• You are more comfortable optimising existing playbooks than inventing new ones
• You need detailed briefs and approval chains before creating anything
• You prioritise polish over speed and iteration
• You are uncomfortable being accountable for outcomes, not just output
• You prefer structured environments with clear playbooks rather than building from zero
• You are not deeply immersed in internet culture and platform dynamics
• You are not excited by fast-moving startup environments where you need to build from scratch

If you're curious about what we're building, you're welcome to explore EatClub ahead of your interview.  First-time users who choose to give it a try can use the code "ECAPPLY5" for an optional $5 voucher to test the experience. This is entirely voluntary and has no impact on your application or interview process.

One last note: even if you feel that you don’t meet all the criteria above, we encourage you to apply. Past work experience is not the only indicator of future success, and we are on the look out for hungry talent who wants to grow with us. So if you want to be a part of something remarkable, then we’re excited to hear from you.