Growth Marketing Manager, Kynd

Let’s talk about nib Thrive 

nib’s vision is better health and wellbeing for all Australians. We know there are few greater opportunities for us to have a meaningful social impact than in keeping people healthy, and now, in supporting people with disabilities. We plan to do this through innovative, human and digital solutions to make a difference to people who seek convenience, accessibility and inclusion.

nib Thrive is the National Disability Insurance Scheme (NDIS) business for the nib Group. In November 2022, nib acquired its first registered NDIS Plan Manager, since then we have continued to grow. We are now House of Brands who all operate as part of the nib Thrive family. nib Thrive currently supports more than 27,000 NDIS participants and is on track to reach its goal of supporting at least 50,000 participants by FY25. nib Thrive is currently one of the top three largest plan managers in Australia.

Let’s talk about this role
As a key driver of growth for Kynd, you'll play a vital role in building brand awareness, developing engaging digital advertising and content, and embedding Kynd into promotional touchpoints. You will drive Kynd’s expansion through many activities but focus on digital and automated channels.

Reporting to the Head of Marketing and Communications – nib Thrive, you’ll work to embed Kynd into the nib Thrive digital solution, with support from marketing colleagues and Kynd’s own SMEs.

As owner of the marketing function for Kynd, this position offers a high level of autonomy and flexibility, with the chance to experiment and deliver multi-channel marketing initiatives.

• Execute strategies and activity to increase awareness and users for Kynd’s platform.

• Collaborate with Kynd’s team on website and landing pages to maximise conversions

• Deploy a marketing plan using your areas of knowledge, such as direct response, database marketing, email marketing, digital marketing, social media, Facebook, google and SEO.

• Build automated journeys to take people from awareness to activation, and revenue.

• Utilise data driven insights to constantly refine, redesign and reimagine Kynd’s marketing.

• Ensure communication, content and Kynd collateral remains on brand and compliant.

• Actively progress projects to integrate Kynd into internal touch points and channels.

Let’s talk about you

Some skills and experience that will set you up for success include:

• Excellent communication skills – written and verbal. ​​

• Ability to work in cross-functional team and motivate others to deliver desired outcomes.

• Hands-on performance marketing experience, including setting up and managing campaigns on platforms like email, social media and web, including Meta, Google and similar channels.

• Experience building targeted communication journeys with automated marketing systems.

• Ability to draft and deploy copy for online ads, newsletters, internal posts and promotions.

• Demonstrated ability to collaborate with both internal and external providers / suppliers.

• Proven project management skills to prioritise and deliver on incoming requests, modify timelines, request additional materials and prioritise activities across multiple channels.

Ideally, you’ll bring experience working in a diverse and fast-paced environment. That may include digital marketing agencies, start-ups, or similar roles where you contributed to high-volume direct marketing. You’ll need to be hungry to own the marketing from Kynd and execute daily activities!

At nib, we recognise that some people may only apply when their education, skills and/or experiences are identical to what an employer is looking for in a candidate. We’re always on the lookout for curious individuals who will add to the culture at nib Group – so if this role resonates with you, please apply!

Let’s talk about working at nib

Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you.

Other benefits to support you at work (and play) include:

• Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance

• The opportunity to give back to the community with nibGive, including paid leave for volunteering for our nib foundation and community partners

• Support your better health – whatever that looks like for you - through our nib Well Program and corporate fitness discounts

• Access to our employee share plans, short-term incentive program and life and salary continuance insurance benefits

• Benefits to support our diverse workforce with 18 weeks paid parental leave for all new parents regardless of carer status, 5 days paid cultural leave for First Nations peoples and 4 weeks paid gender affirmation leave for trans, gender diverse and intersex employees

Let’s talk about diversity, equity and inclusion

We embrace a flexible working environment and welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for open roles.

nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, please contact us at nibemployment @nib.com.au.

The fine print

All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. All successful applicants will be required to obtain and hold valid NDIS clearances, including a valid working with children check as per nib’s NDIS Workforce Policy.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.