Head of Brand, Marketing & Customer Engagement - Rural

This isn't a traditional marketing role.

We're seeking a commercially minded agricultural professional who understands farmers, rural distribution and how value is created throughout the agricultural supply chain.

If you have built your career in agribusiness and want to influence strategy, innovation and customer engagement across some of Australia's most recognised rural brands, we'd like to hear from you.

The Opportunity

Reporting to the Director Sales & Marketing – Rural, you will:

• Lead brand and customer engagement strategy


• Shape market development initiatives


• Drive customer insights and voice-of-customer programs


• Support new product launches.


• Build distributor and farmer engagement.


• Lead digital marketing and CRM programmes.


• Develop a high-performing marketing team.


• Contribute to Rural Leadership Team strategy.

What We're Looking For

Essential

• Strong agricultural industry experience.


• Deep understanding of farming systems.


• Knowledge of rural distribution channels.


• Commercial acumen.


• Strategic thinking capability.


• Leadership experience.


• Strong communication skills.

Highly Regarded - Experience with:

• Rural distribution.


• Farm infrastructure.


• Rural merchandise.


• Livestock.


• Cropping.


• Pasture systems.

What We Offer

• Competitive remuneration package & benefits.


• Annual performance incentive.


• Paid parental leave that goes further.


• Career development opportunities.


• Health & wellbeing initiatives – Fitness Passport.


• Industry-leading brands – Top tier supplier to channel.


• Opportunity to influence business strategy.


• Diverse and dynamic role with strong connection to customers and industry