Head of Marketing (Hybrid)

Our client is a fast-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.

As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.

The Role

You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.

• Strategic Leadership

• Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.
• Position our client as a thought leader in fleet management SaaS, shaping the category narrative.
• Build, lead, and mentor a high-performing marketing team.
• Demand Generation & Growth
• Own the full-funnel demand generation engine across digital, content, events, and partnerships.
• Develop ABM (Account-Based Marketing) strategies to target key customer segments.
• Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won conversion.
• Brand & Product Marketing
• Build a differentiated brand identity that resonates with target customers.
• Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
• Collaborate with Product to launch new features with strong positioning and adoption strategies.
• Analytics & Revenue Operations
• Establish KPIs, dashboards, and attribution models to measure marketing ROI.
• Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
• Implement scalable MarTech stack to automate workflows and improve efficiency.

Qualifications

• 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
• Proven success in building demand gen engines and scaling pipeline in SaaS environments.
• Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
• Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
• Exceptional storytelling, positioning, and communication skills.
• Experience hiring, developing, and leading marketing teams.

What We’re Looking For

• A strategic operator who can see the big picture and execute with precision.
• Data-driven, but creative and brand-minded.
• Thrives in a startup environment—comfortable with ambiguity, resourceful, and hands-on.
• Passionate about mobility, SaaS, and scaling transformative technologies.

• Opportunity to define the category and shape the future of fleet intelligence.

• Work closely with a visionary founding team in a high-growth SaaS environment.
• Competitive compensation, equity, and benefits.
• Culture of innovation, collaboration, and continuous learning.