Head of Marketing - Positive Work Culture

Join Our Team as Head of Marketing

About Fork Force:

Fork Force is one of Australia’s largest independent materials handling providers offering a one-stop-shop for sales, hire, service, and parts for new and used forklifts. Our fast-growing, innovative company has a network of seven growing branch locations around Australia and is proudly backed by Nishio Holdings Co., Ltd, a publicly listed and globally recognised leader in equipment rental.

As we continue to expand, we're seeking a dynamic individual to fill the newly created role of Head of Marketing. Join us on our journey to deliver excellence to our clients.

About The Role:

As the Head of Marketing, you'll be at the forefront of our growth, spearheading strategic marketing initiatives, maintaining our existing campaigns, and leading our established marketing team. 

Reporting directly to the Managing Director, you'll play a pivotal role in shaping our company's direction and ensuring our market leadership. From defining our strategic vision to executing integrated marketing campaigns, your expertise will drive customer engagement, brand awareness, and sustainable growth.

Key Responsibilities:

• Lead the execution of the company's strategic marketing vision.
• Develop and implement marketing strategies to drive customer engagement.
• Drive the creation and production of direct marketing campaigns across various channels, including PPC, SEO, email marketing, direct mailer, video, social media, SMS, content and events.
• Utilise analytical skills and experience to measure campaign performance and make data-driven decisions.
• Manage the performance of a 4-person marketing team, providing leadership, guidance, and mentorship, while fostering innovation and a culture of continuous improvement.
• Build relationships, and co-ordinate, with internal stakeholders, as well as third-party contractors, to ensure quality marketing outcomes.
• Manage the company’s significant annual marketing budget and maximise the return on the company’s investment.
• Align the marketing team’s performance with business objectives for sustainable growth.
• Effectively communicate our brand's value proposition to the market.

Role Requirements:

• Relevant qualifications in Business, Marketing, Digital Marketing, or related fields.
• Minimum 7 years of marketing experience including leadership roles.
• Proven track record in performance marketing and creative marketing initiatives.
• Outstanding communication, strategic planning, and project management skills.
• Creative, collaborative, outcome orientated, customer-focused attitude.
• Strong strategic mindset for customer growth and retention.
• High attention to detail in all written communication.

Join Us:

If you're a strategic thinker with a passion for marketing, innovation, team leadership, join Fork Force Australia and be part of a dynamic team dedicated to delivering excellence in our industry. 

Click ‘Apply’ now to take the next step in your marketing career.