International Marketing Manager - APAC

POSITION SUMMARY

The Brand Manager APAC is responsible for supporting the execution of the Australian (Primary) and APAC (Secondary) marketing activities, execution, and communications with key stakeholders. This position combines strategic oversight with hands-on execution, ensuring the successful delivery of integrated marketing campaigns across multiple channels.

Ideal candidates will thrive in a fast-paced environment, demonstrating strong collaboration skills, the ability to manage competing priorities, and a commitment to driving projects from initial brief through to post-campaign analysis. Acting as the central point of contact for the internal cross-functional team, agencies, and suppliers, the Marketing Manager ensures timely production and distribution of marketing collateral, adapts global assets for local relevance, and maintains brand consistency across all touchpoints.

This role requires a proactive marketer who combines creativity with operational excellence, leveraging data-driven insights to optimize performance and strengthen relationships with franchise partners.

ESSENTIAL FUNCTIONS

May perform any or all of the following duties:

 Develop, implement, and maintain the Australian marketing calendar in alignment with global plans.

• Plan and facilitate regular franchise marketing meetings, including administrative support.


• Manage Australia-specific social media platforms: strategy, content creation, and community engagement.


• Create localised merchandising and marketing materials (POP kits, digital assets, menu boards, app assets).


• Oversee national third-party delivery (3PD) menus, pricing, and promotions.


• Coordinate with external vendors for creative and brand communication.


• Attend global marketing meetings and provide region-specific updates.


• Organize local product and lifestyle photo shoots.


• Manage vendor billing, internal processing, and reconciliation for the Australia Ad Fund.


• Support Asia-wide marketing projects for personal development and regional exposure.


• Perform other duties and special projects as assigned.

POSITION QUALIFICATIONS/CORE COMPETENCIES

• 2-3 years of progressive experience in brand, product, or franchise marketing, with exposure to multi-market or international environments.


• Experience in QSR, retail, or multi-unit consumer brands strongly preferred, ideally within a franchise system.


• Degree qualification preferred.

• Exceptional communicator with the ability to influence franchise partners, agencies, and internal stakeholders across cultures and geographies.


• Proven ability to manage multiple regional initiatives simultaneously, balancing speed, quality, and stakeholder expectations in a fast-paced environment.


• Highly organized, strategic marketer capable of building repeatable systems, improving workflows, and driving measurable impact across markets.


• Knowledge of trademark, logo, and marketing asset usage.


• Demonstrated professionalism, integrity, and discretion when working with franchise partners, agencies, and sensitive brand information.


• Familiarity with Adobe Photoshop and Illustrator is a plus.

WORK ENVIRONMENT

• Hybrid office position based in Melbourne
  
  
  
  • Fast-paced, high-volume, deadline-driven, multicultural setting.
  
  
  
  

PHYSICAL DEMANDS

• Occasional domestic travel as needed.
  
  
  
  • Sitting for extended periods using a computer and phone.
  
  
  • Frequent use of digital tools and review of screen-based content.
  
  
  
  

THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH