Leisure & Entertainment Marketing Executive - Hospitality Marketing

Leisure & Entertainment Marketing Executive - Hospitality Marketing

Apply now Job no: 530276
Work type: Permanent Full Time
Location: Gold Coast
Categories: Marketing / PR

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.

Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.

As our Leisure & Entertainment Marketing Executive, reporting to the Leisure & Entertainment Marketing Manager, you will execute events, promotions and other marketing initiatives designed to drive revenue growth.

This is a fantastic opportunity where you will be involved in shaping the success of our events at The Star.

A few of your responsibilities:

• Support the L&E Marketing Manager to develop and implement L&E marketing plans and campaigns to achieve maximum revenue growth against KPIs.
• Drive consistency of brand signature and guidelines across all forms of communication.
• Develop, implement and monitor effective communication channels and other touch points with the objective to increase brand awareness and brand affinity, whilst driving revenue and market share.
• Leverage key venue events and sponsorship programs to stimulate revenue and generate brand equity.
• Support brand, partnership and content initiatives as required to execute at property level.

What we are looking for:

• Ability to confidently direct marketing with a proven track record of success in devising and implementing campaigns.
• Communicates clearly with all relevant departments on promotional activity and requirements needed to facilitate promotions.
• Minimum 5 years’ experience in marketing.
• Experience in a high-volume environment managing tight and conflicting deadlines.
• Excellent attention to detail with a low margin of error.

About you:

You are dedicated to creating engaging and memorable experiences for your target audience. You have a passion for understanding consumer behaviour and market trends, always striving to develop innovative strategies that drive customer engagement and loyalty. By leveraging your expertise in marketing and the leisure industry, you aim to enhance the brand’s visibility, attract new audiences, and ultimately increase revenue.

Your role will be pivotal in shaping the success of our leisure and entertainment at The Star. Join us in making a difference.

What we can offer you:

• Complimentary meal on site every day including hot meals, sandwich bar and more
• Flexible working arrangements
• Free parking available onsite
• Up to 30% discounts across award winning restaurants and accommodation
• Career development, training, and courses via The Star Academy – limitless career opportunities
• Endless career growth and opportunities to learn and develop your career

Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position

Our culture

Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star’s culture.

Our purpose is to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.

The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace. 

It’s your time to SHINE!

Click on the link below to make your next career move with The Star.

Advertised: 20 Jun 2024 E. Australia Standard Time
Applications close: 20 Jul 2024 E. Australia Standard Time