Lifecycle Marketing Executive

About Us:

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.

Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.

With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

We are The Experience Network.

The Role:

Working as part of our Digital Experience team you’ll be responsible for planning and executing subscriber program across the full lifecycle – acquisition, onboarding, nurture, conversion and re-engagement with the purpose of accelerating customer and commercial value.

This is an excellent opportunity for a highly-motivated self-starter who is eager to learn, develop and grow with an industry leader in the experiences market.

Core Activities:

Program planning

• Together with the Lifecycle Marketing Lead develop a communications plan that supports our strategic plans and commercial targets.

Execution and reporting

• Delivery of these experiences through end-to-end project management, including ideation, creative development, email build and QA, workflow build and QA within Salesforce Marketing Cloud.
• Regular monitoring and reporting on campaign performance
• Deliver experiences in multiple owned channels and collaborate with Paid Performance team to extend the right experiences into paid channels

Future innovation

• Together with Lifecycle Marketing Lead continuously improve all Consumer communications including transactional, triggered, campaigns and hallmarks through innovation, best practice and A/B testing

Reduce consent risk

• Follow QA and execution processes to ensure BRG are compliant for marketing consent

Experience Required:

• 1+ years experience in a Lifecycle Marketing role or similar
• Experience in end-to-end CRM campaign management
• Experience with Salesforce Marketing Cloud highly regarded
• Impeccable attention to detail
• Stakeholder management and communication skills
• Experience with member programs highly regarded

Why work for us?

• Our dedication is to provide a workplace you choose to return every day.
• Community - ESG commitment, paid community days, Fast Company 'Brands that matter', volunteering
• Connection - organised experiences, quarterly roadshows, offsites, social & sports events
• Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support
• Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia