Loyalty Lead

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs


• Thrive your way with flexible work options


• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With trusted brands like IGA, Foodland and Campbells, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

Own the loyalty engine that drives growth. As Senior Manager, Loyalty Lead, you’ll lead the end-to-end loyalty proposition, setting strategy, shaping the roadmap and deciding where loyalty delivers the most value. You’ll balance customer engagement with commercial discipline, using data, insights and experimentation to continuously evolve the program and deliver sustainable enterprise growth.

What you’ll do 

• Own the end‑to‑end loyalty strategy and Customer Value Proposition, defining how value is earned, redeemed and differentiated across customers, retailers and partners.


• Lead the loyalty product roadmap, making clear calls on priorities, trade‑offs and sequencing to deliver outcomes aligned to enterprise strategy.


• Own program health, performance and governance, balancing growth, engagement, NPS, retailer value, liability, risk and compliance.


• Drive growth through experimentation and personalisation, embedding test‑and‑learn, data‑led decision making, and customer and market insights into ongoing evolution.

What you’ll bring

• Deep expertise in loyalty strategy, mechanics and economics, including liability and cost‑to‑serve trade‑offs.


• Proven experience designing and scaling large‑scale loyalty or growth programs in complex environments.


• Strong product leadership skills across strategy, experimentation, optimisation and delivery.


• High commercial and analytical acumen, with the ability to influence senior stakeholders through clear narrative and insight.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support. 

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

Please note: This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

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