Loyalty Program Lead

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future.  Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent.  As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

This is your opportunity to join a purpose led organisation that truly makes a difference to Australians. 

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future.  Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent.  As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.

ABOUT THE ROLE

Greenfields opportunity – shape and launch a new customer engagement and loyalty program from the ground up.

We’re looking for a passionate and commercially minded Loyalty Program Lead who is based in Melbourne to join our team on a 12-month contract and take our new customer recognition and rewards program from concept to market.

In this high-impact role, you’ll report to the Senior Manager, Customer Marketing & Loyalty and collaborate closely with our marketing, digital, and commercial teams. You’ll take full ownership of the loyalty program journey, designing, delivering, optimising, and measuring a program that truly connects with customers and drives results.

If you thrive on turning strategy into action and love seeing your ideas come to life, this is your chance to make a real mark.

Key responsibilities

• Lead the development and execution of a new loyalty program including value proposition, benefits and experiences

• Own the loyalty program roadmap, aligning with brand, customer and commercial objectives

• Partner with Digital & Technology team to deliver program features, rewards and engagement mechanics

• Work with the marketing team to drive acquisition, engagement and retention through targeted and relevant campaigns

• Collaborate with commercial partners to unlock value and integrated program opportunities

• Use customer data and insights to monitor, analyse, optimise and report on program performance, continuously improving the experience

• Act as the internal champion for the program, driving alignment across teams and touchpoints

• Manage end-to-end delivery of loyalty initiatives, ensuring timelines and outcomes are met

WHO WE ARE LOOKING FOR

You combine strategic thinking with a hands-on approach and thrive on building new initiatives that make an impact.

You’ll bring:

• 5–7+ years’ experience in marketing, membership or customer loyalty roles

• Proven experience designing or managing loyalty, membership, rewards or customer engagement programs

• Strong analytical skills with the ability to turn data into actionable insights

• Demonstrated experience delivering complex marketing or customer engagement programs end-to-end

• Excellent stakeholder management and cross-functional collaboration skills

• Comfortable presenting to a range of stakeholders including internal project teams, senior management, commercial partners and vendors

• Experience working with agencies, partners or vendors

Bonus points for:

• Experience in sport, entertainment, retail, hospitality or subscription-based businesses

• Familiarity with loyalty platforms, marketing automation systems or broader Martech ecosystems

WHAT’S IN IT FOR YOU?

Our employees at Cricket are gifted an additional week of leave at the end of the season! As a CA employee, you will also have other benefits including:

• Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game!

• A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)

• Discounts from our partners such as ASICS and salary packaging options

• A multitude of leave types including paid parental leave and volunteer leave

OUR CULTURE

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success.  We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply. Our culture is founded on our values:

• Aspire

• Respect

• Lead together

Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.

If you need assistance or adjustments to fully participate in the application process, please contact [email protected]

Please submit your application via the link by 11:59pm 21 June 2026. In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website https://www.cricket.com.au/