Manager - Brand and Channels

Division: Policy & Corporate Affairs 

Department: Strategic Communications 

Reference number: 13131 

Engagement type: Permanent

AEMO at the Heart of Energy

AEMO is Australia’s independent energy system and market operator and system planner. AEMO’s purpose is to ensure safe, reliable and affordable energy today, and enable the energy transition for the benefit of all Australians. We have the once-in-a-lifetime opportunity to co-design the future of our energy systems, and our core values revolve around character, commitment, and connection. Join us as we contribute to this significant transition in the energy sector.  

About the role

As Manager, Brand and Channels, you will lead AEMO’s brand strategy and communication channels ecosystem, shaping how we connect with our audiences through clear, consistent and impactful communication across every touchpoint.

You will be responsible for establishing and evolving the standards, systems and platforms that support how communication is delivered and experienced. Ensuring all content reflects AEMO’s brand, meets quality and accessibility standards, and reaches audiences through the most effective channels will be at the heart of your role.

Drawing on audience insights and performance data, you’ll champion continuous improvement, strengthening engagement, accessibility and consistency at scale. You’ll also enable the successful delivery of communication strategies and campaigns by providing the tools, governance and insights needed to connect meaningfully with our audiences.

Working closely with colleagues across Strategic Communications and in Stakeholder Engagement and Government Engagement teams, you’ll help make sure AEMO’s voice is cohesive, aligned and consistent across all channels.

What you will be doing

• Lead and manage AEMO’s brand, design and channel functions including graphic design, editorial, digital communications setting strategic direction, priorities and performance standards to deliver high-quality, consistent services.


• Establish and govern channel and brand standards, content guidelines and quality assurance frameworks, ensuring all communications align with AEMO’s positioning and meet accessibility and quality expectations.


• Own and optimise AEMO’s communication channel ecosystem, defining the role and effectiveness of internal and external channels to ensure they are fit-for-purpose, well-governed and audience-focused.


• Oversee content publishing frameworks, systems and workflows, driving efficient, consistent and prioritised delivery of content across platforms.


• Embed audience insights, user experience design and performance analytics into communication practices, while providing expert advice and building capability across the organisation to enhance engagement, accessibility and impact.

What you will bring to the role

• Degree-qualified (or equivalent) in communications, marketing, digital or a related discipline, with a wealth of experience in brand, channel management, ideally within a complex organisation.


• Demonstrated experience managing brand systems at scale, with a strong understanding of identity, tone and consistent application across multiple touchpoints.


• Proven expertise in channel strategy and channel optimisation, with the ability to leverage audience insights and performance data to improve effectiveness.


• Strong stakeholder engagement and influencing skills, including experience providing strategic advice to senior leaders.


• Sound judgement and ability to operate effectively in fast-paced, high-pressure environments, with a solid understanding of accessibility, usability and user experience principles.

In return some of our benefits to you 

• Flexible working: work from home, part time, job share, hybrid options, and additional leave options


• Professional development via projects, industry networks, job rotation, study assistance and more.


• Give back with up to 4 days of volunteering leave per year.


• Reward your hard work with annual performance bonuses (subject to eligibility).


• Embrace a healthier you with our wellness program, discounted health insurance, gym perks and our comprehensive Employee Assistance Program (EAP).

About Our Process

At AEMO we are committed to creating a diverse and inclusive workforce. We welcome people of all backgrounds, including people with disabilities and neurodivergence and those who identify as Aboriginal and/or Torres Strait Islander. If you have any accessibility requirements to support you during the application or interview process, simply let us know by emailing us at [email protected]