Marketing Assistant / Executive Assistant

At Tourism Australia, we know and love this land. We also know our people are our strength, their different experiences and backgrounds are the key to Tourism Australia’s success. Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia, recognizing and supporting the individuality of our people, in an environment where we learn and grow together.

About the Role

We’re looking for an early-career marketer to gain hands-on experience while supporting the Chief Marketing Officer (CMO) and the senior marketing leadership team at Tourism Australia in the permanent, full-time role of Marketing Assistant/EA.

Around half of the role is focused on high-level administrative support - managing the CMO’s diary and travel, coordinating meetings and projects, handling confidential information, managing expenses, and ensuring the smooth running of the CMO’s office. This requires someone who is detail-oriented, proactive, discreet, and service-minded.

The other half is a fantastic learning opportunity where you’ll be exposed to strategic conversations, see how marketing plans come together, and support the delivery of projects across campaign development, content, events, and presentation materials. Strong foundational skills in writing, communication, presentation design and digital tools will be an advantage, but just as important is a curious mindset, a willingness to learn, and a can-do attitude. You'll be supported to grow your skills and confidence as you get stuck into the work.

This is a great role for someone who is organised, enthusiastic, and excited to build their marketing career from the inside of one of Australia’s most recognised and ambitious brands, while also playing a part in driving real results for the tourism industry and helping more travellers choose Australia.

About us

Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are:

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.


• We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.


• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.


• We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.


• We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

Let’s talk about you

At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen.

What will set you apart from the crowd and ensure your success in the role? To succeed in this role, your profile will demonstrate the following skills:

• Prior experience supporting a senior leader or team in a fast-paced organisation


• Comfortable working in a fast-paced, collaborative environment with a proactive and professional approach.


• Strong communication skills with the ability to build trust, listen well, and contribute to open, respectful dialogue.


• Excellent time management and organisational skills, with the ability to juggle multiple tasks and priorities independently.


• Attention to detail and accountability for delivering high-quality work and following through on commitments.


• Foundational understanding of marketing principles and the role of data and analytics in informing decisions.


• Foundational experience with creating presentations, including an ability to tailor content to differing audiences.


• A natural service mindset—someone who takes pride in being helpful, solving problems, and making things run smoothly for the team.

If this sounds like you and you are ready to make a significant contribution to Tourism Australia’s operations, please apply online.

Your application must include a CV and cover letter addressing the role requirements. You will also be required to complete some initial pre-screening questions.  Please contact [email protected] if you have any questions.

Applications close Friday, 30 January 2026.