Marketing & Brand Operations Manager

Leadify
Located on the sunny Gold Coast, Leadify is the market leader in Australia for lead generation.  Primarily focusing on the Finance, Solar, Insurance and Property sectors. First founded in 2018 with two employees and listed on the AFR Top 100 Fastest Growing Young Companies 2022. With our innovative sales engine, LeadifyX, we’re on a mission to revolutionise how service businesses scale by solving their marketing and sales challenges with a comprehensive, integrated system.

The Role:

We’re searching for a proactive and strategic Marketing & Brand Operations Manager to streamline our marketing processes, manage brand development, and oversee client lifecycle marketing initiatives. You’ll play a pivotal role in ensuring our marketing operations run smoothly and efficiently. Reporting primarily to the Head of Marketing and also to the Head of Operations, you’ll be a key player in our continued success.

Responsibilities

• Marketing Operations: Streamline operations and ensure seamless client onboarding.
• LeadifyX Oversight: Oversee the performance, development, and maintenance of LeadifyX.
• Brand Strategy & Content: Work with the Head of Marketing and CEO to develop and execute brand strategies and create compelling organic content.
• Lifecycle Marketing: Design and manage email and SMS workflows to engage and retain clients.
• Retention Strategies: Develop and implement strategies to maximise customer retention and lifetime value.
• Client Communications: Craft and oversee client communications that resonate.
• Team Coordination: Collaborate with design and development teams to produce impactful brand materials.
• Cross-Departmental Collaboration: Facilitate communication between customer success, sales, engineering, and management teams.
• Monthly Outreach: Ensure timely dispatch of monthly email communications, including LeadifyX updates and newsletters.
• Project Management: Implement effective project management practices to keep projects on track and on time.

Requirements

• 3+ years in marketing operations, brand strategy, and performance marketing.
• Proven track record of driving successful campaigns and leading high-performing teams.
• Strong organisational and project management skills.
• Excellent verbal and written communication abilities.
• Mastery of email/SMS marketing software.
• Knowledge of project management tools (Notion is a plus).
• Familiarity with no-code workflow builders like Zapier.
• Experience in lifecycle marketing and customer retention strategies.

Desirable:

• Copywriting skills.
• Solid understanding of SEO principles and content marketing strategies.
• Formal training in operations or agile methodologies.
• Relevant certifications or degrees in marketing, business administration, or related fields (e.g., PMP, Six Sigma).

What We Offer

• Competitive Salary: Commensurate with experience.
• Flexible Working Hours: Support for a healthy work-life balance.
• Professional Growth: Plenty of opportunities for career advancement.
• Collaborative Culture: We thrive on innovation, creativity, and teamwork.
• Modern Workspace: Enjoy our office in Varsity Lakes, Gold Coast, equipped with ergonomic chairs, high-performance gear, work phones, and ultra-fast internet.
• WFH Flexibility: Take advantage of 5 WFH days and a fully paid half-day off per month for personal matters.
• Flexible Start Times: Start your day between 7am-10am, Monday to Friday.
• Supportive Environment: We encourage experimentation and value new ideas.
• Team Spirit: Join a team that values mutual support, laughter, and a passion for excellence.

How to Apply

Ready to take on this exciting challenge and make a significant impact in a rapidly growing company? We’d love to hear from you. Submit your resume and a cover letter detailing your relevant experience and why you’re the perfect fit for this role.