Marketing Coordinator

• Melbourne, Victoria | RACV Head Office
• Fixed Term (6 month) Full Time
• A competitive salary | Discounts on selected RACV products

Great things start here

RACV is an organisation that’s broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Travel and Leisure experiences, RACV is also one of the biggest installers of Solar energy in Victoria, and it’s a much broader organisation outside of the RACV brand and outside of Victoria with numerous Australian and international subsidiaries and associates . At its core, RACV is the largest member organisation in Victoria, and we’re trusted to be there for our over 2 million members.

About the Opportunity

Reporting to the Marketing Lead, the Marketing Coordinator is integral to the team providing support to the Marketing Manager & Marketing Consultant on key programs of work and taking the lead on a number of projects across small and medium marketing initiatives.

The Leisure Marketing team is responsible for developing and delivering the strategic marketing plan across the Leisure portfolio, driving acquisition, engagement and strengthening relationships with existing Members and customers. This includes proposition development, marketing strategy development / optimisation and Member and customer engagement/utilisation.

Come along for a new journey

You’ll be instrumental in ensuring our Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:

• Development of weekly newsletter and web briefs by liaising with product stakeholders to support delivery of business needs
• Development of monthly service communications including eDM and SMS to Club Members
• Coordination of photo shoots to help support content calendar and marketing campaigns.
• Developing campaign plans and briefs (under guidance, where appropriate), which facilitate operational planning (and implementation), the media & creative development process (agency side) and fulfilment (mailing houses etc.).
• Coordinating the production of campaign elements, including monthly Club benefits, events and partnership activities, on site advertising and in-room screens, ensuring appropriate sign-off from relevant parties including product, legal and compliance sign-off.
• Supporting Marketing Lead and Marketing Consultant in executing certain campaign elements.

What you’ll need to be successful

• 2+ years experience in marketing/campaign coordination including through the line mediums
• A solid understanding of consumer marketing with Leisure specialism well regarded
• Strong campaign development and execution skills with experience across a range of marketing channels
• Familiarity with email marketing, social media platforms and reporting tools
• High level of stakeholder management experience
• Collaborative and adaptive approach
• A positive ‘can-do’ attitude
• Agility to work in a fast paced environment
• Effective communication skills, credible and naturally inquisitive.
• Ability to simplify complexity
• Travel industry experience an advantage

There’s so much on offer when you join RACV with benefits including

• Our flexible and informal work environment which helps bring balance between work and home.
• Generous discounts on home and car insurance policies and RACV roadside care
• Club Membership and great discounts across all RACV resorts
• Discounts from corporate partners that are updated monthly .

Our difference

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.

Application Process

You can learn more about the RACV at

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

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