Marketing Director

Marketing Communications (Marketing & Communications)

About the Company:
Our client, is a pioneering Subscription Based Application merging 2 established fitness businesses Founded by renowned fitness industry influencers

They are building a subscription-based fitness app to provide a comprehensive coaching experience, covering training, nutrition, and education, to help customers worldwide by building an intelligent training and nutrition program that is tailor made to individuals lifestyle and goals. The founding team are industry veterans who have achieved significant success with a combined social media following of nearly 3 Million across Instagram, Facebook and TikTok.

The Role:
Our client is seeking an exceptional hands-on Head of Marketing/Chief of Marketing to spearhead the entire marketing strategy and execution for their launch. This is a rare opportunity to build the marketing function from the ground up and shape the brand identity of an app backed by industry leaders with an extensive already established audience.

As the Head of Marketing, you will work directly with the founders to:

• Develop and implement innovative digital marketing campaigns across channels like email, social media, SEM, and content marketing
• Craft high-converting email marketing and lead generation strategies 
• Plan and execute viral social media promotions, leveraging the founders' influencer status
• Optimise high-performing paid advertising campaigns for maximum ROAS
• Identify strategic partnership and sponsorship opportunities
• Build and lead a high-performing marketing team
• Conduct in-depth market analysis and data-driven decision making

The Ideal Candidate:

• 8-10+ years of marketing leadership experience, preferably in the fitness/wellness or subscription space
• Tangible experience scaling similar business models through Marketing.
• Proven expertise in growth marketing, digital marketing, social media marketing, and email marketing
• Demonstrated success in creating sales funnels that drive revenue
• Entrepreneurial mindset to thrive in a startup environment
• Strong analytical skills to optimize marketing performance
• Excellent communication and stakeholder management abilities

What They Offer:

• Ground floor opportunity to make your mark on a transformative fitness brand with an established audience
• Competitive compensation  $150,000 - $250,000 Package dependant on experience + performance incentives.
• This role is available remotely (Australia only) Ideally East Coast time,
• Professional growth and development opportunities
• Chance to collaborate directly with renowned industry influencers and drive impact by uncomplicating fitness and nutrition to transform lives.

Unfortunately this is not open to offshore candidates and the successful applicant must possess Full Australian working rights.

If you are a driven marketing leader ready to accelerate the growth of an innovative fitness startup backed by experienced entrepreneurs, apply now! Or if you would like to discuss this opportunity please email [email protected] to schedule a call.

About the recruiter

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Marketing Director?

Do you have experience working with/ for or in a Subscription based business model?

What are your salary expectations ?(Range is fine )

Do you have experience in a start-up / scale up environment

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