Marketing Manager

At Gym and Fitness, our purpose is to improve lives through fitness and wellness.

As Australia's leading provider of home gym and commercial fitness equipment, and rated the country's number one fitness retailer (ProductReview, 2023-2025), we help thousands of Australians create spaces that support healthier, stronger and more active lifestyles. From first-time home gym builders to elite sporting facilities, we are passionate about delivering exceptional products, expert advice and outstanding customer experiences.

We are now seeking a commercially-minded Marketing Manager to lead strategy and execution for our Gym and Fitness business unit. This is not a quiet custodian role. It is the marketing seat at one of the most exciting fitness businesses in the country.

The brands you'll get to play with

As the master ANZ distributor for some of the biggest names in fitness, you'll market a portfolio most marketers only dream about: Nike Strength, CENTR x HYROX (Chris Hemsworth's training brand), REP Fitness, Assault Fitness, Concept2, TRX, PowerBlock and our own powerhouse, Force USA. When the biggest fitness brands on the planet want to reach Australia, they come through us.

The moments you'll own

Our marketing doesn't live behind a screen. We show up where the fitness community shows up: activating HYROX race weekends around the country, exhibiting at the Australian Fitness Expo and the ASCA Conference, and powering events like the Gold Coast Marathon. As the official licensed partner of the Queensland Rugby League, we created the limited-edition QRL Maroons Origin Camp range, State of Origin equipment you genuinely cannot buy anywhere else.

The room you'll walk into

We're opening the doors to our brand-new Experience Centre on the Gold Coast: a fully kitted showroom where customers can train, test and feel the gear before they buy. Part flagship, part content studio, part community hub, and it's yours to bring to life.

The company you keep

This is a brand with genuine star power in its DNA. We distribute Chris Hemsworth's Centr brand, we've been behind the scenes at World's Strongest Man events I, II and III, and our previous Marketing Manager went from this very desk to a credit on Netflix's Extraction 2. Big things tend to find the people who sit in this chair. 

This role is designed for a high-performing marketer who understands how to balance brand growth, lead generation and marketing efficiency to drive measurable commercial outcomes.

What you’ll do

This role sits at the intersection of Strategy, Execution and Commercial Performance.

• Own and execute the annual and quarterly marketing strategy


• Drive profitable demand generation and lead growth across all channels


• Improve Marketing Efficiency Ratio (MER) while maintaining revenue growth


• Strengthen Gym and Fitness's position as Australia's leading equipment destination for home gym builders


• Lead and develop a high-performing marketing team


• Build scalable systems, processes and AI-integrated marketing capabilities


• Deliver integrated campaigns that support both short-term revenue and long-term brand growth

What You’ll Be Accountable For

• MER maintained within budget and performance targets


• Increased quantity and quality of leads


• Increased revenue per visit while maintaining or reducing cost per visit


• Delivery of key marketing plan milestones on time


• Successful launch and optimisation of new campaigns


• Marketing budget management and spend efficiency


• Growth of marketing database and customer engagement channels
  
  

What you’ll need:

• 7+ years' experience in marketing, with a strong focus on performance marketing, digital campaigns and brand management


• Proven experience improving MER, lead generation and commercial marketing performance


• Experience leading and developing high-performing marketing teams


• Hands-on experience with CRM platforms, marketing automation tools, analytics and reporting dashboards


• Strong commercial acumen and understanding of marketing's impact on business performance


• Tertiary qualification in Marketing, Business or a related discipline

What We Offer:

Gym and Fitness is part of The AFS Group of companies. At The AFS Group our purpose is to improve lives through fitness and wellness. We want to create a world where individuals prioritise their health and wellness, enabling them to fully engage in the activities they love with the people they love.

We genuinely value our team members and strive to provide a supportive and inclusive work environment where everyone can thrive.

We offer our team members the opportunity to lead marketing for one of Australia's most recognised fitness equipment brands, alongside a competitive salary package and a range of employee benefits including regular team events, milestone leave, birthday leave, monthly wellness rebate, learning and development opportunities, flexible working arrangements and more.

If you would like a copy of the Job Description for this role, please contact [email protected]

If this sounds like a perfect match for you, then we want to hear from you!

Follow the link to apply now. Send us your resume, cover letter and a portfolio or link to your work.