Marketing Manager - Hiring Now

Our company is leading hospitality group that has built quite the reputation for owning and operating iconic restaurant/bars and function spaces. Barman & Larder Hospitality currently manage Left Bank Melbourne, Flour Child Cocktail Bar & Pizzeria, Metropolis Events, Q Events and The Valiant Bar. Although it may seem as though we are a business focused on selling food and booze, we are actually in the business of “creating memorable experiences”.

Our venues have been kicking some serious goals over the last few years and now it’s time to share the love far and wide. Our eyes are set on national expansion and there are currently 4 venues in the pipeline for 2024 with one being the much-anticipated “Il Mercato Centrale”.

We are on the hunt for a creative, strategic thinker to lead the brand and marketing for Left Bank Melbourne and one smaller venue. This role is based in our South Wharf office.

Now take note…this position demands experience and is important you are suitably skilled at creating concepts that are NOT of a standard nature…the stuff you will create is mind blowing and always exceeds expectations! Further, we need someone who has an unparalleled eye for detail and an equally creative and tactical mind.

Some of the things you'll do:

• Manage the development of the annual brand marketing and event calendar
• Meet weekly with General Manager to discuss upcoming promotions, campaigns, etc.
• Plan, create and execute content for all platforms including Instagram, TikTok, Facebook, Website
• Pitch out-of-the-circle PR stunts/campaigns that generate talkability
• Manage and guard the brand - ensuring all touchpoints (internally and externally) align with our brand pillars, direction, tone, aesthetic, etc.
• Manage the website, ensuring it is always up to date and SEO optimised
• Write weekly EDMs and blogs
• Plan, create and execute content for all platforms including Instagram, TikTok, Facebook, Website
• Community management across digital platforms. Responding to DMs, comments, and reviews
• Report and measure campaigns and strategy
• Create briefs for suppliers (photographers, graphic designers)
• Oversee content photoshoots 

What you’ll need:

• Higher education in a related discipline
• Experience in a similar marketing role is essential
• Creative, out of the box thinking
• Unparalleled eye for detail
• Copywriting skills
• Experience creating digital content for social media platforms
• Solid understanding of social/digital marketing strategies
• Solid understanding of how the web can contribute to performance
• Cultural fit with the general brand identity
• Ability to work collaboratively and autonomously in an end-to-end role