Marketing Planner - Local Area Marketing

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drink’s specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. 

Our knowledgeable Team Members serve customers through our network of more than 980 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

About the role

A new opportunity for a Marketing Planner has arisen within our passionate and energetic Media & Demand Generation team. Reporting to the Growth & Performance Marketing Manager, you’ll be empowered to manage Coles Liquor Group’s Local Area Marketing (LAM) media activity for store launch and combat activity. 
**Please note this is a 12 month fixed-term contract. 

You’ll also:

• Develop the overarching LAM strategy by brand and budget to deliver media plans by store
• Manage tailored local area marketing omni-channel campaigns for store launches
• Ensure timelines and processes are met for all production requirements 
• Ensure all campaigns are delivered to agreed budget including ensuring external and internal parties are meeting deadlines.

About you and your skills

Tertiary qualified in Advertising, Marketing, or Business you will ideally have creative/media agency background or experience from an in-house marketing department in a retail or FMCG environment.

You’ll also have: 

• End to end campaign planning and execution experience
• Experience briefing media agencies 
• Stakeholder management and strong influencing ability
• Excellent organisational and prioritisation skills
• Event management experience will be advantageous
• Exceptional communication skills and strong project management ability
   

Take your next step into something bigger,