Marketing Specialist Corporate Lifecycle & Engagement

icon briefcase Job Type : Full Time

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Job Description - Marketing Specialist Corporate Lifecycle & Engagement

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you’ll be doing:

The objective of the Marketing Specialist – Corporate Lifecycle and Engagement, is to strategize, develop and execute omnichannel marketing activities to grow Corporate customer segment spend and loyalty.

This is an exciting and critical position within the B2B Marketing and Commercial organisation broadly. You’ll drive our customer growth ambitions for the Corporate segment, specifically Mid-Market and large market Corporate segments, the business traveller segments who sit within those organisations and our Travel Agency partners who service them. This is a 12 month maximum term contract opportunity with the opportunity to extend based on results.

You’ll be great in this role if you:

  • Come with at least 5 years mid-level marketing management experience
  • Have previous B2B Marketing experience and an understanding of B2B audiences and marketing approaches
  • Enjoy leading cross-functional marketing and Sales initiatives with project management, as well as driving forward Marketing plans
  • Thrive in a fast-paced environment
  • Confident in pulling together campaign plans and articulating your ideas
  • Are a natural at presenting to and managing multiple Stakeholders
  • Have the ability to formulate recommendations based on data
  • Enjoy thinking outside the box and challenging the status quo
  • Have the ability to test and learn, optimise and adapt quickly
  • Have knowledge of B2B content channels, CRM best practice and mid-funnel engagement tactics
  • Have a bachelor degree in business, marketing, commerce and/or communications
  • Have worked with a Travel Agency or B2B2C Partner in the past (desirable)
  • Can brief and manage agency partners (desirable)
  • Have experience with Project Manager software (desirable)

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

  • Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
  • Flexible working arrangements (including work hours and work from home)
  • Discounts on travel insurance, car hire, accommodation and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services and wellness discounts
  • Wellness support, including the Converge digital wellbeing platform
  • A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
  • Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.

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