Marketing Specialist - Group and Retail Insurance

BE THE DIFFERENCE

At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:

We are now searching for a talented Marketing Specialist to join the AIA Group and Retail Insurance team for a 12-month max-term contract in either Melbourne or Sydney.

You will support our Group and Retail insurance marketing team, to deliver on the strategic marketing plans across these segments.

 

-        support retention and strategic growth

-        strengthen partner engagement

-        bring AIA’s core value propositions to life, and

-        meet key financial metrics

The role will work closely with a variety of stakeholders across the business including distribution, product, operations, corporate communications and brand; as well as external partners and agencies.

To do this successfully you will:

• Create and execute communications (copywriting, briefing creative services, technology, and digital teams) including thought leadership, wellbeing propositions, product enhancements, and other mandatory communications 
• Create, manage, and drive delivery of all supporting collateral including product benefits, fact sheets, proposition flyers/guides and related digital content 
• Support the marketing team on initiatives to drive acquisition, retention and improved education for partners and customers, ensuring communications are clear, consistent, well executed and aligned to AIA values.
• Execute CVP expression and market messaging and hierarchies. Proactively identify opportunities to harmonise communications against value propositions – specifically demonstrating use of customer insights and segmentation.
• Maintain brand guidelines, creative platforms and messaging to ensure effective and consistent marketing execution.
• Keep up to date and understand the super and insurance environment to strategically communicate AIA messaging and thought leadership.
• Monitor campaign performance in relation to targets and financial forecasts on a regular basis – highlighting deviations and recommending and implementing solutions to ensure objectives/targets are met  

Successful applications will demonstrate:

You will be a talented marketing professional with experience working in a large and complex organisation preferably with experience in insurance or wider financial services industries.

You are a natural communicator with the ability to manage and build effective relationships with a broad range of stakeholders. You can think on your feet, your attention to detail is second to none and you can manage priorities with ease.

Most importantly, you are passionate about health and wellness and motivated by our purpose to help people embrace Healthier, Longer, Better Lives.

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• Access our training and development to build on your current skills

• Career development through internal mobility opportunities

• Work for a business helping millions of Australians and make a difference to someone’s life everyday

• Access additional leave days a year to recharge and refresh yourself

• Enjoy wonderful Health and Wellbeing initiatives that support you

• Work with supportive and inclusive managers

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. 

Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year

AIA is different. Are you?

If you want to be part of an organisation that helps people live better every single day, apply via the link.

Please note applications close Friday 19th June 2026