Marketing Specialist - Product Marketing

Why Voltex Electrical? 

Voltex is Australia’s fastest-growing, direct-to-tradie electrical brand, designing and supplying high-quality physical products that spark genuine improvements on worksites nationwide. From our Adelaide HQ we obsess over the needs of electricians and contractors, delivering reliable gear, brilliant service and next-day delivery that keeps jobs moving. Join a values-driven team that pairs an entrepreneurial spirit with data-backed decision making. 

The opportunity 

As our Marketing Specialist – Product Marketing you will be the voice of the customer inside the business and the voice of the product in the market. You’ll translate market insight into crisp positioning, launch plans and demand-generating campaigns that help electricians immediately understand why the next Voltex switch, fitting or tool deserves a place in their kit. 

What you’ll be doing 

• Build data-driven demand forecasts – Work with our category managers to own a rolling category/unit level forecast, blending historical sales, seasonality, launch plans and campaign lifts. 

• Validate markets & concepts early – benchmark competitors, and test value propositions with frontline sparkies to confirm customer desirability before tooling or large-scale production begins. 

• Lead pilot programs & field trials – coordinate limited-release pilots, capture usage and feedback data, and refine the product/positioning before national launch. 

• Own product positioning and messaging – craft clear value propositions, feature/benefit stories and sales collateral that resonate with tradies and procurement decision-makers. 

• Plan and execute go-to-market launches – coordinate timing, pricing, packaging and promotion with Product Development, Supply Chain, Sales and CX. 

• Drive demand & lead nurturing – design integrated campaigns (email, social, video, events) that fill the funnel with qualified leads and move existing customers to new categories. 

• Champion data-driven iteration – track launch KPIs, channel ROI and voice-of-customer metrics, optimising tactics sprint-by-sprint. 

• Enable sales & CX teams – equip our front-line teams with training, playbooks and objection-handling materials that boost their confidence and close rates. 

• Collaborate cross-functionally – work shoulder-to-shoulder with engineers, warehouse, digital and finance to ensure every launch lands smoothly and profitably. 

• 3-5 years in marketing – bonus if you have experience within product marketing, category management or related B2B/B2T (business-to-tradie) roles 

• Comfortable interpreting data (Google Analytics, CRM, BI dashboards) and translating it into action. 

• Strategic and open mindset that is willing to set goals, monitor carefully and learn and adapt as needed. 

• A collaborative, roll-up-your-sleeves mindset and the ability to juggle multiple launches at pace. 

Why you’ll love it here 

• Impact from day one – your launches reach tens of thousands of electricians and shape Australia’s worksites. 

• Great people & culture – think stand-ups over coffee, quick decisions, no red tape and genuine care for each other’s success. 

• Competitive package – salary aligned to experience, annual bonus linked to product adoption metrics, plus staff discount on our entire range.