Marketing Specialist (Remote)

Marketing Specialist | Vectorworks | Australia

What’s the role?

We are expanding our Australian team and seek a motivated andexperienced professional to lead our marketing and communications efforts.The Marketing Specialist will have the unique opportunity to serve ourmarketing efforts across multiple marketing programs and campaigns to...

We are expanding our Australian team and seek a motivated andexperienced professional to lead our marketing and communications efforts.The Marketing Specialist will have the unique opportunity to serve ourmarketing efforts across multiple marketing programs and campaigns topromote Vectorworks software to architecture, interiors, landscape, andentertainment design professionals and academic institutions in Australiaand New Zealand.The successful candidate will join an established team in a friendly andsupportive working environment. Working out of our Sydney office, withoptions for a hybrid/WFH arrangement, the Marketing Specialist will reportto the International Marketing Manager as part of the InternationalMarketing team spanning several countries, and also work in closecollaboration with the Director of Australian & New Zealand Operationsand the local sales teams. The Marketing Specialist will support thedevelopment and delivery of campaigns that meet organisational objectives,increase brand awareness, generate qualified leads, and engage withexisting customers. What will I do?Increase awareness and engagement with our brand and products byimplementing targeted campaigns, and act as project manager on a variety ofsimultaneous marketing programs to ensure quality, cohesive, brandeddeliverables, and follow through to analyse results and optimise campaignson a timely basis.Stay current with industry trends by immersing yourself into industryevents and publications; understand the wants and needs of our users,prospects, academia, and sales team; initiate and maintain relationships,and act as a working partner for the product marketing team. Build and maintain relationships with industry influencers (includingbeta testers and Vectorworks power users), and industry associations inAustralia and New Zealand to identify ongoing opportunities forco-marketing, events, and continuing education catering to our targetaudiences.Actively seek to learn new methods for marketing lead generation andpropose new tactics to marketing leadership. Be a proficient user of our marketing automation platform, who activelyseeks ways to optimise our customer’s journey, provide betternurtured leads to our sales teams, find process efficiencies, and maintaindata quality.Monitor and report on marketing campaigns KPIs on a regular basis,while also providing recommendations for increasing effectiveness of theseprograms.Collaborate with the events marketing team to develop tradeshow andlive event strategy and related marketing to ensure events are on brand, onmessage, and generate ROI. Attend industry events and conferences as needed and perform otherduties as assigned. Support PR initiatives and other misc. campaigns as assigned.Why me?You are a Multi-tasker: As an organised person andnatural project manager, you can skilfully balance simultaneous tasks andfollow them through to completion. You are Autonomously Efficient: You excel inenvironments that allow for independence, demonstrating a high level ofself-motivation and the ability to achieve results without closesupervision. You are Charismatic and Relational: Your ability toconnect with others fosters strong relationships across all levels of anorganisation. You thrive in social settings and leverage your interpersonalskills to engage others and create lasting partnerships.Education/Experience:Bachelor’s degree or equivalent qualification in Marketing,Communications, Business or a related field. 3+ years of marketing experience, preferably in the software industry,design industry, or a related field.Additionally, you:Are self-motivated and actively seek additional projects.Have a working knowledge of HubSpot and Salesforce or similar marketingautomation and CRM systems. Are confident, articulate and persuasive in verbal communications.Have experience with marketing at tradeshows and corporate events.Have experience with project management.Have familiarity with Google Analytics.Have exceptional writing skills and confidence in developing marketingcontent (i.e. email marketing, website content, advertising, etc.).Excel in working as part of a team and contributing to a dynamic,fast-paced team environment.Working knowledge of Google Analytics preferred. Who are we, and why should you consider joining ourteam?Vectorworks Inc. is a global design software company targetingentertainment, architecture and landscape industries with enterprising andintuitive solutions that allow users to design without limits.Our Core ValuesOur values define our fundamental beliefs as a company to guarantee thatour employees and customers alike are celebrated for not just theirabilities but who they are as individuals.Vectorworks, Inc. is an Equal Opportunity/Affirmative ActionEmployer. Employees and prospective employees in Australia are lawfullyprotected against workplace discrimination. Tagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home

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