National Retail Manager Sydney

Your Role

We are seeking a National Retail Manager to lead our Retail B&M business end-to-end, driving commercial performance, retail operations, leadership capability, selling excellence, and team development while delivering sustainable business growth. 

This is a full-time, Sydney Head Office-based leadership role, requiring regular travel across our retail network and a minimum of two days per week in-store to lead, coach and support our teams. 

Our Brand Story

At Assembly Label, we create timeless design for a considered way of living. 

Rooted in the Australian coastal lifestyle, our collections reflect ease, quality and connection. We believe in clarity over clutter and in doing less, but better, from the way we design to the way we serve our guests. 

We are a community of individuals who are Hungry, Humble and Smart, connected by a shared purpose and a belief in creating meaningful experiences, every day. 

What You'll Bring

You are a strategic, people-focused retail leader with a strong commercial track record and the ability to lead leaders. You're energised by scale and complexity, and bring calm confidence to a large, diverse national team. 

You are:

Hungry – You pursue excellence with intent. You act with discipline, uphold brand standards, and take pride in finishing what you start.
Humble – You stay grounded, lead with respect and inclusivity, and elevate those around you. You put the guest and the brand first.
Smart – You stay fully present, take ownership, and approach challenges with curiosity and accountability. You make thoughtful decisions that support both people and performance.

Key Responsibilities

• Commercial Ownership: Lead the Retail B&M business with full P&L accountability, delivering sales, profitability, wage, shrinkage and operational performance targets.  

• Leadership & Capability: Lead, coach and develop the State Manager team, building a high-performing culture through talent development, succession planning and performance management.  

• Strategic Execution: Translate business strategy into clear retail priorities, ensuring consistent execution of key initiatives and measurable outcomes across the network.  

• Customer & Omnichannel: Champion an exceptional customer experience by partnering across Retail, E-commerce and CRM to deliver seamless omnichannel journeys and strong customer satisfaction.  

• Operational Excellence:
  Collaborate with Merchandise, Operations, Systems and Supply Chain to strengthen retail execution and operational performance. 

• Store Presence:
  Maintain a strong presence in stores, coaching leaders, strengthening team capability, identifying
  opportunities and ensuring brand standards are consistently upheld.  


• Culture & Compliance: Foster a culture aligned with our Humble, Hungry and Smart behaviours, driving engagement, accountability, compliance and operational excellence across the retail network. 
  

Why Join Us

• A calm, inclusive, and values-led workplace 


• Opportunities for career growth and leadership development


• Generous staff and family discounts across all product ranges  
  


• Gifted quarterly uniform spends 


• Ongoing brand, leadership and product training


• Be part of a brand built on purpose, connection and clarity

At Assembly Label, leadership is about more than delivering results—it's about creating environments where people feel inspired, connected and empowered to do their best work.

If you're passionate about developing people, creating exceptional experiences and leading with purpose, we'd love to hear from you.