Paid Media Specialist

Hire Digital is looking for a Paid Media Specialist. This is an on-site role for a hands-on paid media expert who can plan, execute, and optimise high-performing campaigns across major advertising platforms. The ideal candidate is analytical, commercially minded, and confident translating data into meaningful business outcomes.

Key Responsibilities

• Plan, build, and manage paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms (e.g., StackAdapt).
• Optimise campaigns daily/weekly to improve ROI, CPL, ROAS, and overall performance.
• Monitor and adjust targeting, bidding strategies, budgets, and creative testing.
• Set up and manage conversion tracking using Google Tag Manager and GA4.
• Build clear, business-focused dashboards in Looker Studio.
• Translate campaign data into actionable insights and strategic recommendations.
• Conduct audience research and competitor analysis to strengthen media plans.
• Manage budgets responsibly and ensure alignment with client growth targets.
• Maintain strong account structure, naming conventions, and documentation standards.
• Collaborate with strategy, creative, and client teams to ensure campaigns drive measurable commercial results.

Requirements

• 3–5 years of experience in performance media (agency experience preferred).
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
• Experience with GA4 and Google Tag Manager setup and troubleshooting.
• Proficiency in Looker Studio reporting.
• Solid understanding of attribution models and performance metrics.
• Strong analytical and problem-solving skills.
• Ability to communicate performance insights clearly to both technical and non-technical stakeholders.
• Comfortable managing multiple campaigns and budgets simultaneously.
• Self-motivated and able to work independently in a fast-paced environment.