Paid Media Specialist

Ready to bring passion into your career?

Clarins Group is a trusted French family-owned company, a leader in skincare and make-up, operating in more than 150 countries.

We are looking for a Paid Media Specialist based in Sydney, Australia. 

We’re looking for a Paid Media Specialist to take our digital performance to the next level. In this dynamic, high-impact role, you won’t just manage campaigns—you’ll shape the future of paid media across Australia and New Zealand for a globally recognised beauty brand. You’ll be part of a collaborative, forward-thinking team where your ideas matter. This is your chance to make a real impact in a growing digital space, working on campaigns that are as innovative as they are effective. 

As our Paid Media Specialist here at Clarins ANZ, you will oversee and contribute to the day-to-day management and optimisation of paid media channels, supporting the planning and execution of campaigns aligned with Clarins’ eCommerce and broader ANZ strategy. This role plays a key part in shaping the strategic direction of paid media activity across Australia and New Zealand.

A core focus is identifying opportunities to elevate campaign performance across key metrics, including ROAS, conversion rates, traffic, opt-ins, reach, and overall brand awareness, across both existing and new campaigns.

This role also involves delivering high-impact, performance-driven digital marketing campaigns that drive traffic and generate sales, as well as supporting product launches and promotional initiatives set by the Head of Digital & Ecommerce. You will be responsible for tracking performance and reporting insights, working closely with Clarins’ local Digital Performance Media agency to ensure continuous optimisation and improvement.

In addition, you will collaborate closely with internal teams—including offline marketing, CRM, and Digital—as well as regional stakeholders and external agency partners. Together, you will deliver integrated, insight-led campaigns that enhance engagement and connect meaningfully with today’s multi-channel consumer.

Why this role is exciting:

You’ll be at the heart of our eCommerce growth—driving strategy, unlocking performance, and bringing campaigns to life across multiple channels. From product launches to full-funnel campaigns, your work will directly influence revenue, brand visibility, and customer engagement.

What you’ll be doing:

• Own and optimise paid media campaigns across platforms like Meta, Google, TikTok, and more


• Turn insights into impact—identify opportunities to boost ROAS, conversions, traffic, and brand awareness


• Collaborate with top-tier agency partners to continuously refine and elevate campaign performance


• Drive high-performing digital campaigns that support product launches, promotions, and key business moments


• Translate data into strategy with clear reporting, actionable insights, and ongoing optimisation


• Work cross-functionally with CRM, Digital, PR, and offline teams to deliver seamless, integrated campaigns


• Stay ahead of the curve by spotting trends, testing new technologies, and bringing fresh ideas to the table

You Have:

• Proven experience across Meta, Google, TikTok, and Pinterest, with strong paid media and analytics capability


• A solid understanding of performance KPIs, optimisation, and full-funnel strategy


• A track record of driving revenue through high-performing digital campaigns


• A customer-first mindset, with the ability to influence conversion and overall eCommerce performance


• Confidence turning data into actionable insights and continuous improvements (including A/B testing)


• Strong commercial acumen, with experience managing budgets and aligning spend to results


• A proactive, self-starter attitude, comfortable working independently and cross-functionally


• Excellent communication and problem-solving skills


• High attention to detail, strong organisation, and the ability to thrive in a fast-paced environment


• Proficiency in Microsoft Excel and Word

Essential qualifications: 

• Degree qualified in eCommerce, Marketing and /or Business (preferred)


• At least 3 years of digital marketing experience, preferably with an agency background

About the benefits:

• A hybrid work environment, with up to 2 days working from home per week


• A value led culture that supports and encourages a collaborative and innovative working environment


• Office location on the corner of King St and George St, in the heart of the CBD


• Twice per year $1,250 product allowance


• Strong focus on individual wellbeing and access to our Employee Assistance Program


• 'Day-cation' initiative - 1 paid day off each quarter separate to your annual leave


• Celebrations, and Sustainability initiatives all year round- driven by our committees


• Employee Values and Anniversary awards, recognising individual performance and tenure

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024, Forbes' World’s Best Employers 2024 for Women.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).