Performance Creative Strategist

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

The Role

You’ll sit at the intersection of performance marketing and brand, working closely with our growth team to drive acquisition through high quality creative at a rapid pace.

Your primary focus will be on Facebook, expanding into Instagram, LinkedIn and other channels as we scale. From concept to iteration, you’ll test, learn, and build a creative system that delivers compound growth.

Mission: supercharge our direct-to-clinician growth through standout advertising creative that converts.

What you’ll do:

• Develop, test, and scale performance ad creative across Meta, LinkedIn, YouTube and more

• Build creative briefs informed by data, clinician insight, and platform best practice

• Lead ideation for hooks, formats, copy, visuals, and motion — across still, video, and UGC

• Run structured creative testing loops in partnership with media buyer

• Collaborate with design and studio team to translate insights from top-performing assets into scalable templates and systems

• Maintain a clear feedback loop between performance data and creative development

• Connect with design, brand and copy to keep creative on-message and on-brand

What we will look for:

• 3–5 years’ experience in performance creative or paid social strategy, ideally in high-growth SaaS or DTC

• Deep expertise in Meta advertising formats, mechanics, and algorithmic trends

• Proven ability to build creatives that scale and hit CAC/LTV targets

• Data-informed, with a bias for rapid iteration and structured testing

• Strong creative instincts — you can spot a killer hook or line from a mile away

• Comfort working in fast-paced environments with ambitious goals

Nice to haves:

• Experience creating or directing ad creatives for healthcare, clinician, or B2B audiences

• Motion design, video editing, or UGC production chops

• Familiarity with paid creative platforms (e.g. Motion, Pencil, TikTok Creative Center)

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We will stop at nothing to improve patient care across the world.

  • We design user experiences for joy and ship them fast.

  • We make decisions in a flat hierarchy that prioritizes the truth over rank.

  • We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us 🚀?

• Flexible hybrid working environment, with 3 days in the office.

• Additional paid day off for your birthday and wellness days

• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!

Help us reimagine primary care and change the face of healthcare in Australia and then around the world.