Platforms Owner

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

We’re hiring and I’m really excited to be building out our Game Development Platforms team.

We’re looking for Platform Owners to help shape and lead the platforms that underpin community football across Australia.

Based at AFL House in Melbourne and reporting to the Game Development Platforms & Customer Manager, you will have end-to-end accountability for designated platforms, including their direction, priorities, performance, governance and continuous improvement.

We’re particularly interested in people with experience or specialisation across community sport, web and app, PlayHQ, OfficialsHQ and Salesforce, who can connect stakeholder needs with platform strategy and delivery.

It’s a great opportunity to have real ownership, work closely with our football community and help shape how our platforms evolve into the future.

If that sounds like you, I’d love to hear from you.

What you’ll own

You will guide the performance and evolution of designated Game Development platforms, turning customer insights and business needs into clear priorities and practical improvements.

You’ll add value through:

• Owning platform performance, functionality, customer experience, adoption and continuous improvement


• Developing and prioritising platform roadmaps and backlogs, with clear recommendations on enhancements, operational improvements and technical work


• Establishing effective platform governance across decision-making, access controls, risk management, releases, documentation and issue escalation


• Managing relationships with platform providers and holding them accountable for agreed service, quality and delivery outcomes


• Translating business needs, customer insights and operational issues into clear platform requirements and deliverables


• Leading problem definition and the AFL’s contribution to discovery, implementation and adoption


• Gathering and applying customer feedback, usage data, service trends and identified pain points to platform decisions


• Monitoring and reporting on platform performance, reliability, adoption, customer experience, risks and delivery progress


• Partnering with subject-matter experts to support privacy, security, data governance, child safety and operational requirements


• Building sustainable support, training and knowledge management practices that strengthen user capability


• Using technology and AI to improve how work is delivered and support more efficient, effective and innovative outcomes


• Contributing to key projects and the success of the broader team

What you’ll bring

• Demonstrated experience owning or managing a digital platform or product across its lifecycle


• Strong product ownership capability, including setting direction, developing roadmaps, solving problems and prioritising backlogs


• The ability to use evidence, customer insights, platform data and operational trends to guide recommendations and priorities


• Experience delivering complex platform enhancements or digital change involving multiple stakeholders, providers, dependencies and risks


• Strong vendor and relationship management capability, including setting expectations, monitoring performance and addressing delivery issues


• Sound understanding of platform governance, user experience, testing, risk management and continuous improvement


• Highly developed communication, facilitation, change management and influencing skills


• The judgement and confidence to establish accountability, lead outcomes and improve platform adoption


• A collaborative approach and commitment to delivering fair, practical and customer-focused outcomes


• Experience with PlayHQ, OfficialsHQ or Salesforce platforms is desirable

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters.

This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day


• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game


• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace


• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners


• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends


• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box.

If this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld.

This includes ensuring the successful candidate holds a valid employee Working with Children/Vulnerable People check and receives a satisfactory criminal history record check.

Ready to play your part?

Applications close on 22 November 2026