PR & Social Community Coordinator

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

tarte cosmetics is seeking a talented PR & Social Community Coordinator based in Sydney Australia! The PR & Social Community Coordinator will be responsible for developing & driving local PR, eventing & social media programs for all for launches/activations as well as for the long term brand awareness strategy.

 Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.

Public Relations (PR):

·       Building relationships with journalists, bloggers, and influencers, through regular and proactive communication, using those relationships to create opportunities for brand exposure and coverage.

·       Monitoring media & social media coverage for all brand visibilities.

·       Organizing events such as influencer events, product launches, or media deskside

·       Collaborating with Sephora on local multi-branded PR events & animations 

·       Developing PR strategies and out of the box opportunities to promote brand awareness & maintain a positive image.

·       Coordinate and execute local PR send outs in collaboration with global team

·       Social Media:

·       Partner with the International social media team to develop content & assets that fit the needs of the AUNZ market

·       Stay on top of the latest social media trends and create opportunity proposals

Social Media:

·       Partner with the International social media team to curate content & assets to fit the needs of the Australia market

·       Stay on top of the latest social media trends and create opportunity proposals

Event Planning: 

• Collaborate with cross-functional teams to conceptualize, plan, and execute a wide range of events, including product launches and brand activations.
• Responsible for all event planning logistics including but not limited to coordinating travel, venues, sourcing vendors, shipping products, on-site problem-solving, etc.
• Lead end-to-end event project management, ensuring timelines, budgets, and objectives are met. 
• Build and maintain strong relationships with event vendors and partners to secure the best services and pricing. 
• Brainstorm & source creative activations, collateral & activities for events
• Work cross-functionally to coordinate guest lists & invitations
• Measurement and Reporting:
• Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
• Providing Weekly, Monthly and quarterly reports on the effectiveness of PR and Social Media initiatives and making recommendations for improvement.

Measurement and Reporting:

• Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
• Providing regular reports on the effectiveness of PR and community initiatives and making recommendations for improvement.
• Compile weekly, monthly and quarterly social media reports for tarte and competitors

Requirements:

• Bachelor's degree 
• 2+ years' relevant experience in PR & social media marketing
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
• Strong problem-solving & troubleshooting skills 
• Excellent communication & interpersonal skills
• Works well under pressure & has a flexible & positive attitude
• In-depth understanding of relevant & upcoming social media
• Excellent verbal, communication & writing skills
• Attention to detail & ability to multitask from event design and decor to guest experience, ensuring flawless execution
• Strong project management skills 
• Up to date on relevant cultural events
• Passionate about beauty, beauty experience a plus
• Juggle multiple projects and priorities simultaneously, adapting seamlessly to changing circumstances and priorities
• Thrive in a fast-paced, deadline-driven environment, delivering high-quality events on time and within budget
• Be adaptable and resourceful, finding creative solutions to unexpected challenges that may arise during events
• Proficiency in Excel & PowerPoint
• Ability to work independently & take initiative to problem solve
• Frequent travel & evening/weekend responsibilities during events