Product and Technology Manager

Influencer - Product and Technology Manager

About WPP and Wavemaker:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role

The Influencer Product and Technology Manager will be the driving force behind the technological evolution of INFLUENCE® by WPP Media in Australia, ensuring our proprietary AI and tech solutions empower our teams and clients to dominate the creator economy. This pivotal role bridges the gap between our Australian influencer marketing specialists, local and global WPP product teams, and our dedicated development teams in India and APAC.

You will be responsible for the strategic direction and optimisation of our core AI platforms – Influencer AI and Brands AI – working closely with our India-based developers. Furthermore, you will lead the charge on new product initiatives like Trendsetter AI, ensuring our technology remains at the forefront of social and influencer best practices.

Your Primary Responsibilities:

• Own the product roadmap and backlog for Influencer AI and Brands AI, driving continuous improvement and feature development.


• Work directly with India-based development teams to translate strategic vision into detailed technical specifications, user stories, and acceptance criteria.


• Lead the discovery, definition, and initial development phases for new, strategic product initiatives, such as Trendsetter AI.


• Conduct in-depth market research, competitive analysis, and user interviews to identify opportunities for innovation within the creator economy.


• Act as the primary conduit between WPP's global product teams and the Australian market, identifying opportunities to localise and adapt global social and influencer best practices into our technology solutions.


• Collaborate with global counterparts to share insights, leverage existing solutions, and contribute Australian market needs to the global product roadmap.


• Serve as the central point of contact for technology specifications, facilitating clear and transparent communication between the Australian INFLUENCE® team, APAC Product, global WPP product teams, and development teams in India.


• Facilitate workshops, sprint reviews, and strategic planning sessions to gather requirements, present progress, and align diverse stakeholders.


• Collaborate closely with development teams to assess the technical feasibility, effort, and dependencies of proposed features and product enhancements.


• Lead the prioritisation of product backlog items based on strategic value, market demand, technical feasibility, and resource availability.

What Makes You Great:

• Exceptional ability to translate complex business and market requirements into clear, concise, and actionable technical specifications and user stories.


• Strong project management skills, with expertise in Agile/Scrum methodologies and tools.


• Outstanding communication, presentation, and interpersonal skills, capable of influencing and aligning diverse technical and non-technical stakeholders across different regions.


• Analytical mindset with a proven ability to assess feasibility, prioritise effectively, and make data-driven decisions.


• Proactive, solution-oriented, and comfortable operating in a fast-paced, evolving industry.


• Understanding of the influencer marketing landscape, social media platforms, and the creator economy is highly desirable.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

Apply now and share your CV via the link!

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