Product Manager - Interventional Cardiology

This role is responsible for driving the strategic planning and execution of competitive and innovative product launches and roll-out initiatives. Through ongoing market and competitive analysis, it ensures the brand stays ahead of industry trends. Key responsibilities include the development of sales, educational, and marketing tools to support and enable the sales team, as well as the coordination and delivery of comprehensive product training whilst maintaining and tracking marketing budgetary plans. The role also leads the creation of innovative marketing approaches to promote both new and existing products, managing the full product lifecycle within the high growth segments of the IC Portfolio (Intravascular Ultrasound and Calcium Modification); whilst maintaining and tracking of the marketing budget (including programs, promotion, advertising, etc.). Product Management: Develop and communicate a clear product vision and strategy that is aligned to business objectives. End to end product life cycle management, from launch through growth, maturity and decline, including regulatory, supply chain, reimbursement and product training. Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction. Develops creative approaches to market both new and existing products. Supports field execution of marketing programs through active presence in the field, including educational programs, working with entire Interventional Cardiology team. Develop and implement customer journey maps to identify and address pain points throughout the customer lifecycle. Work with HEGA team in creating reimbursement strategies. Building and Maintaining Relationships: Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction. Collaborate with the APAC Digital Marketing Team to develop effective sales collateral and educational tools, while identifying opportunities to streamline and enhance internal processes and procedures. Develop internal support structure and relationships with all members of the Interventional Cardiology team and internal stakeholders including clinical, regulatory, demand planning. Develops and maintains relationships with key functional areas including Global Marketing, Clinical, Demand Planning and Regulatory. Analysis & Problem Solving Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions. Planning Implements initiatives and plans that align with individual and team objectives. Carries out initiatives with clear deliverables, milestones, accountabilities and measures of success. Execution Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion. Collaboration Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others. Customer Focus Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements. Strategic Thinking Demonstrates understanding of the Interventional Cardiology business units' mission, vision and strategy. Maintains the overall big picture of the business and its interrelationships. Previous demonstrated success in marketing or product management including product launches and training Knowledge of the medical device market Proven demonstrated experience as a team player with a winning spirit Experience in developing, implementing and running Physician training and education sessions and peer events Demonstrated success in cross-functional collaboration in driving alignment and achieving shared goals Excellent verbal and written communication skills Knowledge of the Interventional Cardiology market in the medical device field is highly regarded Previous digital marketing experience is highly regarded