Product Marketing Manager

About Hapana

Hapana is disrupting the market by leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Vive Active, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.

We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in.

Job Summary

As a Product Marketing Specialist, you will play a critical, hands-on role in shaping how Hapana’s products are positioned, messaged, and brought to market. You will work closely with Product, Marketing, Sales, and Customer Success to deeply understand our platform, our customers, and our market. You will translate that understanding into clear, compelling product narratives and go-to-market execution.

This is a highly execution-focused role suited for someone who thrives in a fast-paced SaaS startup environment. You will be responsible not only for strategy and research, but also for creating the actual product messaging and collateral to drive adoption, pipeline, and product-led growth. You will be expected to do the work end-to-end: from research and insights to product content and launch execution.

Key Responsibilities

• Conduct market, customer, and competitive research to identify trends, opportunities, and messaging gaps.


• Support go-to-market planning and execution for launches, releases, and strategic initiatives (including Hapana's V2 adoption).


• Partner closely with Product to understand the roadmap, feature priorities, and technical value.


• Translate insights into clear product positioning, value propositions, and messaging frameworks for key ICPs and use cases.


• Develop and execute a product content strategy, including product narratives and how this can be translated to our main channels.


• Own product messaging consistency across channels (website, campaigns, sales materials, lifecycle communications, etc).


• Create hands-on product marketing assets such as one-pagers, sales decks, talk tracks, battlecards, FAQs, etc.


• Collaborate with Sales and Customer Success to enable effective demos, objection handling, and customer conversations.


• Monitor and analyse competitor activities, including products, pricing, positioning, and marketing strategies to inform GTM decisions.


• Support pricing by researching market demand, gathering internal inputs, and contributing to effective pricing strategies.


• Collect feedback from Sales, CS, and customers, and iterate on messaging and materials to improve adoption and impact.


• Track and report on GTM and content effectiveness using available metrics and qualitative inputs to guide optimisation.
  

Qualifications & Requirements

• 2-3 years of experience in Product Marketing or a closely related SaaS marketing role, ideally within a B2B technology company.


• Experience working in a fast-paced startup or scale-up environment, where roles are hands-on and execution-driven with the ability to manage multiple projects simultaneously.


• Strong ability to translate complex product functionality and research into clear, customer-focused messaging with the ability to turn insights into action.


• Proven experience creating product content and GTM materials, including working with content calendars aligned to product releases and GTM timelines.


• Excellent written and verbal communication skills, with confidence owning product narratives and messaging.


• Experience collaborating closely with Product, Sales, and cross-functional teams.


• Familiarity with SaaS tools such as CRM and product analytics platforms (e.g. HubSpot, Pendo, or similar).


• Creative thinker with a passion for technology and innovation. 


• Bonus: exposure to the fitness, wellness, or vertical SaaS space.

What Success Looks Like

• Product launches are clear, well-coordinated, and easy for Sales and Customers to understand.


• Product messaging is consistent, differentiated, and clearly tied to customer value.


• Sales and GTM teams trust and actively use product marketing assets.


• Product stories evolve as the platform scales, supporting enterprise readiness and adoption.

Last but not least: You don’t need to meet every requirement to apply. We value curiosity, a learning mindset, and the potential to grow. If this role excites you, we’d love to hear from you.

Why Join Hapana?

• Be part of an innovative team transforming the fitness and wellness space.


• A culture that lives our values building trust, daring to be the best and supporting each other 


• Opportunities to make a lasting impact and grow your career in a dynamic, global organisation.


• Competitive salary, benefits, wellness perks including fitness initiatives and work-life balance policies.

Hapana is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds,

experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

If you have the experience, happy to wear multiple hats we want to hear from you.  We thank you in advance for taking the time to apply, please note that only shortlisted candidates will be contacted for an interview. No recruitment agencies please.