Product Marketing Manager - Rapid Progression

Our client is a global leader in electrical installation and digital building infrastructure. They seek a talented Product Marketing Manager to join the team to identify new trends and business opportunities and build product offer roadmaps to ensure sustained growth for the organisation.

The Role
As the Product Marketing Manager, you will possess a growth mindset and a willingness to understand and develop deep knowledge of the product portfolio. You will take a customer-centric approach to understanding what is essential to customers regarding product features and benefits, addressing all aspects of product marketing, including packaging, pricing, market segmentation and key USPs.

Primary Responsibilities

• Focusing on applying customer-centric marketing to the product portfolio
• Aligning marketing strategies with market trends and customer needs.
• Interacting with both internal and external customers in trade and retail sectors.
• Understanding market needs related to products and customer priorities such as packaging, pricing, and market segmentation.
• Identifying and promoting key unique selling propositions (USPs) of the products.
• Keeping up with market trends such as sustainability, energy efficiency, construction codes, and design trends.

What's on offer

• An excellent salary
• Car allowance, laptop, and phone
• Flexible/ Hybrid work environment
• Great company culture.
• Career growth opportunities

Essential Skills & Experience

• Possess customer-centric marketing skills.
• Excellent verbal and written communication
• Ability to interact effectively with trade and retail customers.
• Possess a deep understanding of how to assess market needs and customer priorities.
• Proficiency in managing aspects like packaging, pricing, and market segmentation.
• Expertise in identifying and leveraging key USPs.
• Ability to present effectively on product development and enhancement
• Strong knowledge of Microsoft Office applications, including Word, Excel, and PowerPoint
• B2B experience in a marketing or related position
• A strong understanding of Retail and Trade channels would be a plus.

Candidates with experience in product marketing and category management across retail and trade channels who meet the above criteria are encouraged to apply.