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Public Relations Account Manager

icon building Company : Burson
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Job Description - Public Relations Account Manager

Who we are:


Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.


WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 


For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.


More About The Role 


We're looking for an Account Manager to join Burson Melbourne, supporting a diverse portfolio of clients across corporate reputation, public affairs, consumer and integrated communications. 


This is a true corpsumer role, with a stronger focus on strategic communications, reputation and stakeholder engagement. Working closely with senior leaders, you'll have the opportunity to shape communications strategies, influence client decision-making and help some of Australia's leading brands and organisations navigate complex communications challenges. 


If you're someone who enjoys thinking beyond execution and wants to play a bigger role in strategic communications, this is an exciting opportunity to accelerate your career. You'll gain exposure to reputation management, stakeholder engagement, public affairs and integrated campaigns, while building your capability as a trusted communications advisor. 


What You'll Do 



  • Help develop communications strategies, campaign frameworks and client recommendations that deliver meaningful business outcomes 



  • Translate complex business, stakeholder and reputation challenges into clear communications approaches and solutions 



  • Use insights, research and data to inform strategic communications planning and campaign development 



  • Lead day-to-day client relationships and coordinate integrated communications programs across earned, paid and social channels 



  • Develop high-quality content, presentations and communications materials, including thought leadership, media materials and key messages 



  • Identify opportunities to strengthen client programs, contribute to business growth and support new business initiatives 



  • Mentor and support junior team members, helping them grow and deliver exceptional client work 


Experience That Contributes To Success 



  • 4+ years' experience in public relations, corporate communications, public affairs or integrated communications, with exposure to corporate, reputation and/or consumer-facing campaigns 



  • Strong strategic thinking and problem-solving skills, with experience contributing to communications strategies, campaign planning and client recommendations 



  • Excellent writing, storytelling and stakeholder engagement skills, with the ability to translate insights into impactful communications outcomes 



  • Commercially minded, with strong client management capabilities and the ability to identify opportunities for growth and strengthen client relationships 



  • Exposure to strategic advisory, data and insights, AI-enabled communications or integrated campaign planning will be highly regarded 


Why Burson? 


At Burson, you'll work alongside some of the industry's most respected communications professionals, helping clients navigate reputation-defining moments and deliver campaigns that make an impact. 


As part of WPP, you'll have access to world-class tools, training and development opportunities, including industry-leading AI capabilities, global expertise and a collaborative network of communications specialists. Whether you're looking to deepen your strategic communications expertise, broaden your integrated communications experience or take the next step in your career, Burson offers the platform to help you grow. 

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