Publicist

About our Company

The Australian Ballet is one of the world's leading ballet companies and a globally recognised Australian national performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public programs, special events, an extensive regional tour, a Children's Ballet and Education programs and regular overseas tours.

About the Role

The Publicist role is responsible for delivering exceptional communications that engage with new and loyal audiences to elevate The Australian Ballet's brand. Winning the hearts and minds of Australians should be at the core of all of The Australian Ballet's PR activities. We want all Australians to respect and value their national ballet company irrespective of whether they attend our performances. We want to have an image which is accessible to everyone – inclusive and approachable. We must be powerfully relevant to the Australian community. Through the theme of dance, we will engage with the broader community and redefine our image as immersive, brave, creative, collaborative and inspiring.

What you'll be doing:

• Generate compelling and creative story angles in line with the overarching strategy to build the profile of the company and its people
• Drive and implement media events including media calls and launches
• Create and drive innovative publicity campaigns in support of The Australian Ballet's national performance seasons, audience engagement activities and sponsor initiatives achieving optimum media coverage
• Continuously come up with new, creative ways of increasing brand awareness to attract new audiences
• Create communication materials that are of the highest standard and according to The Australian Ballet's brand identity, e.g. media releases, media kits
• Maintain strong media relationships and up to date media lists and contact databases
• Daily media monitoring and media coverage management, circulating relevant industry news and articles of interest with key stakeholders
• Deliver effective post campaign analysis and media reporting to demonstrate the ROI for all PR activity and overall contribution to the marketing strategy
• Contribute to a communications strategy to support the company's Strategic Plan and annual plan and report regularly on progress against the plan
• Proactively use media channels to build David Hallberg's profile as a leading cultural voice in Australia
• Leverage relationships across the organisation to obtain accurate data and expert commentary to respond to media queries and issues
• Develop strong relationships with the Artistic Team and dancers to ensure access to all parts of the company
• Arrange and coordinate interviews, photo and film shoots, and other media activities designed to enhance the profile of the company, its performances and artists
• Proactivity seek profiling opportunities for key spokespeople of The Australian Ballet on an ‘always on' basis to maintain brand awareness

What experience you'll need:

• A minimum five years' experience developing strategies and executing public relations campaigns for iconic brands and or as a journalist
• An understanding of the arts and entertainment sectors
• A proven track record of achieving and surpassing revenue targets
• Exceptional understanding of the Australian national media landscape and proven examples of national media coverage secured
• A proven track record in developing and converting new audiences
• Bachelor of Communications or a similar discipline

Attributes

• Exceptional written communication skills
• Alignment with The Australian Ballet's values
• Strong understanding of what drives media coverage and the ability to pitch stories
• Strong communication skills and the ability to influence
• Ability to manage competing demands, set priorities and work to tight deadlines
• Strong attention to detail and quality awareness
• High level interpersonal skills
• Creative thinker
• Digitally savvy
• Proactive
• Results driven

Employee Benefits:

• Complimentary ballet tickets
• LinkedIn Learning with La Trobe University.
• Discounted onsite parking (Melbourne).
• World-class artistic facilities
• Generous partner discounts

Employee Wellbeing:

• Access to our onsite general practitioner (bulk billed)
• Onsite gym (Melbourne)
• Onsite circuit, Pilates, or yoga classes (Melbourne)
• Free annual flu vaccination
• Employee Assistance Program - free confidential advice and counselling services
• Discounted memberships at Elixir Health Clubs and KAYA Health Clubs

Diversity and Inclusion

As Australia's National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet's future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.

Our Values

Ambition | Boldness | Inclusivity | Respect | Responsibility