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Regional Marketing Manager

icon building Company : Minor Hotels
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Regional Marketing Manager

Company Description

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.

Job Description

Do you love travel and tourism as much as we do? Are you ready to take the next step in your marketing career with a global hospitality leader? Minor Hotels Australasia is seeking an experienced Regional Marketing Manager to join our dynamic and experienced Marketing team. This is an exciting opportunity to work across a diverse portfolio of properties, contributing to strategic marketing initiatives that drive performance, brand visibility, and guest engagement.

As part of Minor Hotels’ central marketing function in Australasia, you’ll be at the forefront of shaping and executing marketing strategies across multiple destinations. You’ll bring your creativity, analytical mindset, and commercial acumen to deliver impactful campaigns while collaborating with a passionate team of marketers. With a global network behind you and a culture of innovation, this role offers a chance to grow your career while helping us create memorable experiences for guests across our expanding portfolio.

Key Responsibilities Include: 

  • Develop and execute tailored local marketing plans for each property within your portfolio to drive web sessions, achieve monthly revenue targets, and deliver a strong return on investment across Australia and New Zealand
  • Enhance the visibility and reputation of the properties and brand at a local level through strategic marketing initiatives
  • Lead all local area marketing activities for the portfolio, including public relations, social media, advertising, and both brand and tactical campaigns
  • Create compelling content and marketing assets aligned with brand guidelines for use across digital and traditional media channels
  • Cultivate and leverage partnerships with external brands and tourism bodies to amplify marketing reach and engagement
  • Support the implementation of integrated promotional and seasonal campaigns across Australia and New Zealand through owned, earned, and paid media channels
  • Collaborate closely with internal stakeholders to ensure marketing strategies align with local market needs and broader business priorities
  • Regularly report on marketing performance, providing insights and updates on local campaigns, initiatives, and outcomes

Qualifications

You will require the following Qualifications, skills and experience:

  • A relevant degree in Marketing, Communications or Advertising
  • At least 2 years’ experience in a national Local Area Marketing Manager/ Coordinator role  
  • Experience working with a national network of stakeholders (e.g. franchisee, properties, stores)
  • Experience in managing and delivering successful marketing campaigns that achieve strategic goals, ROI and revenue targets
  • Attention to detail, with the ability to edit for grammar and style in line with current business copywriting standards
  • Excellent time management and prioritisation skills with the versatility and adaptability to work simultaneously on a variety of projects
  • Familiarity with current social media platforms and evolving trends

Additional Information

Join our positive and vibrant team and be rewarded with these team benefits:  

  • 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
  • 20% team member’s friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
  • Access to Minor Hotels ANZ paid parental leave benefits
  • Additional paid leave including Birthday and Study leave
  • Educational Financial support may be available to those who undertake development relevant to the company’s business requirements
  • NIB Insurance discounts 
  • Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
  • Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
  • Discount on Furniture
  • Wellbeing programs with Uprise (EAP)
  • Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best work place culture.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand. 

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